On May 7th the sporting world lost of one its finest ambassadors. Golfing legend Severiano ‘Seve’ Ballesteros sadly passed away at his home in Pedrena, Cantabria, Spain. Ballesteros, diagnosed with a brain tumour in 2008, was aged 54. Seve’s golfing record speaks for itself. The Spaniard won five Majors – three British Opens (‘79, ‘84…
How the NFL Lockout Could Impact Businesses
Our friends at Column Five Media has done it again with this NFL Lockout Infographic. Make sure to check out the previous NFL Lockout post but also learn more about how the NFL Lockout could impact businesses in this image above. Here is a line from the original post at the intuit blog. Even…
How To Slam Dunk Season Ticket Sales During The Off Season
Some teams are knee deep into playoff ticket sales, renewals for next season, and a rush of new season ticket sales to reserve their priority numbers for next season. That’s great! However, this may not be the case for the rest of the teams in the NBA, NHL, or NLL. Great seasons have come to…
Why Sports Teams [Don’t] Need Facebook Developers and Apps
“All good things come to an end.” Those words couldn’t be any more true. With Facebook investors looking toward an exit and an expected IPO sometime early next year, the casualties from Facebook not only include a multitude of social networks and startups, but very soon, Facebook developers. While it may be a little premature…
Attention Young Athletes – Stop and Think BEFORE You Act
According to the Legal Community Against Violence, “the United States experiences epidemic levels of gun violence, claiming over 30,000 lives annually, according to the U.S. Centers for Disease Control and Prevention.” Firearm homicide is the leading cause of death for African Americans ages 1-44. African Americans make up 13% of the U.S. population, but in…
Will Rose Become the Youngest NBA MVP Ever?
“What’s in a name? That which we call a rose By any other name would smell as sweet.” The announcement of the 2010 – 2011 NBA MVP is eminent. The value of the election isn’t absolutely clear but it’s basically a popularity contest – first only amongst cranky sportswriters, now also (be it marginally) amongst…
Manchester United Modernizes Corporate Communications
Manchester United last week confirmed that it has appointed Jon Tibbs Associates (JTA), a leading PR agency, to assist with its communications. You might wonder why the highly successful soccer club has made such an appointment. While United is still enjoying success on the pitch, all is not well off. The club, realizing this, is…
How to Position Yourself as an Expert
If you’re trying to break into sports, one of the most important things you can do is position yourself as an expert. You do this by narrowing your focus to the one thing you’re most passionate about and tie it to your God-given talent. Employers love experts. They will hire the expert over the…
Shooting a Good Sports Image for Social Media
One of the biggest problems I faced when working with corporate clients in media was convincing them of the importance of using only quality photographs to help convey their brand correctly. I can never understand why businesses and sports persons will spend thousands on ‘flash websites’ but never invest a few hundred dollars in a…
Self-Care for Busy Sports Professionals: 5 Tips to Increase Efficiency
Whether we choose to call ourselves entrepreneurs or self-employed sports professionals, we all need to maximize our efficiency, increase our daily energy, and care for ourselves on several levels. The 5 tips below will propel you forward toward a healthier vocational life. 1. Think Nutritional Plan, NOT Diet A diet is associated with deprivation. A…
Infographic -The Economic Impact of the NFL Lockout
As the labor dispute between the NFL and the players’ union continue to press on, many fear the impact the lockout will have not only on the future on the NFL, but on the small business and cities that rely on NFL-related revenues. Here’s a breakdown of the economics of the NFL lockout. What are…
Tapping into Team Supporters Outside Your Zip Code: Role of Social and Digital Media
Professional sport teams each have fans that not only live in within arena zip code, but there are others who live in other states and even in other countries. Many of these fans have never been able to be communicated with by their favorite team…until now. The next question is not, “Why should I care,”…
2 Things You Must Do to Break Into Sports
Some people get overwhelmed — even frustrated — when they wrestle with the concept of breaking into sports. That’s understandable. After all, sports is one of the most difficult industries to break into. And to make things worse, there’s not a guidebook that shows you how to do it. Well, I’ve got some good news….
Why Every Sports Team Needs a Mobile App Today
It’s no secret that mobile is taking over. My only question is why are sports teams and leagues waiting around in order to miss the boat? Some sports teams are starting to use mobile marketing and are getting great results, but a lot of teams just don’t understand the value… yet. This video is a…
Why I’m the Best Boss I’ve Ever Had: A Checklist for Employers
Whether you work in sports or in the corporate world of widgets, there are usually employees to hire, fire, and manage along the way. In my former life as an employee, I learned some valuable lessons on employee management. Treat employees like grown-ups. Yes, even if we act like kids sometimes. We don’t want our…
Is 3D Technology Here to Stay in Sports Broadcasting?
Two recent announcements would suggest that 3D technology in sports broadcasting is here to stay. Last week, rugby union, which stages its seventh World Cup in just over 140 days’ time, appointed 3DLive as Official 3D Broadcaster for the New Zealand tournament. The Auckland-based company will deliver a live 3D feed of the Rugby World…