Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public….
Get In The Game Book – FREE DOWNLOAD and Interview with Matt Crevin [VIDEO]
If Matt looks familiar to you, it’s probably because you’ve seen him here on SportsNetworker.com as one of our awesome contributing authors. With more than 19 years in the sports industry and in corporate America, Matt Crevin combines his practical, real world experiences…with his insider sports knowledge and industry connections to help aspiring sports business professionals land…
Is Your Marketing Message Keeping You From Landing a Job in Sports?
Your marketing message is part of your personal brand and should include what marketers call your USP, which stands for Unique Selling Proposition. This is what differentiates you from everyone else and helps you stand out from the crowd to land a job in sports. It will also inspire employers to want to know more…
How To Get A Job In Sports with Matthew DeBritz, Associate Producer – ESPN [VIDEO]
Meet Matthew DeBritz. Matthew is an Associate Producer for ESPN, where he has worked for the last eleven and a half years. His experience at ESPN includes production of Sportscenter, NBA, NCAA Basketball/Football, NFL, MLB, MLS, International Soccer, Tour de France, IndyCar Racing, NASCAR, Golf, and Boxing. Versatile background that includes live and taped studio, remote…
Xfinity Ultimate Sports Social Media Job Winner – Austin Schindel [VIDEO]
There were hundreds of hopefuls that wanted to win the Xfinity Ultimate Sports Social Media job, but in the end, there could only be one winner. Meet Austin Schindel, the new “Xfinity Sports Guy“. Austin, who hails from Washington D.C., is the founder and editor-in-chief of his own sports blog and has worked in the…
NBA Social Playoffs: And The Winner Is?
What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of the…
iWearYourShirt.com Promotes Sports Executive Association
iWearYourShirt.com is a video production and social media marketing company. They create unique and engaging video content for businesses of all sizes and also promote those businesses via t-shirt wearing and social media. They’ve been in business since 2008 and have worked with over 1,300 companies. I Wear Your Shirt works on making content that our…
GrabFan Sports iPhone App Combines Predicting And Fun
I am an avid sports fan – I think that’s fair to say considering the topic of this blog. One of the more unfortunate parts about being such a sports nut is I am a small part of the group who loyally forks over somewhere around $2 billion per year to Las Vegas thanks to…
Why Most People Fail to Land a Job in Sports
One of the hardest jobs to land in sports (other than a GM position in the NFL) is that very first job out of college. Why? Because when you’re just starting out, you don’t know anyone. No one knows you. And you’re unproven. Plus, the sports business experience you have is either lacking, or irrelevant….
The New Teams in Town: Is South Florida Becoming a Sports Marketing Powerhouse?
The battle between small and big market franchises has peppered the landscape of professional leagues since the early days of the 1950s, when National League Baseball first made its exodus to the west, and even more recently during the NBA Lockout this past fall. Heightened mostly around the nearest CBA debate waiting to surface, the…
LA Kings Digital Media Staff Defend Infamous Tweet [VIDEO]
The first round of the 2012 Stanley Cup playoffs delivered some unexpected results that saw many of the top seeded teams, including the President’s Trophy winning Vancouver Canucks, suffer a first round loss to the 8th seeded LA Kings. In a hockey crazy market like Vancouver, you expect the fan base to be passionate and…
The Do’s and Don’ts of Attending a Sports Networking Event
Ahhhhhhhhh…Networking! Hanging out with a bunch of people you don’t know and making “small talk.” Uncomfortable…almost everyone would say YES! But I say NO! But you have to look at a networking and in particular a sports networking event differently than the common model and the way they are perceived. And since everything I write about…
Most Creative Use of Facebook Timeline by Sports Teams
On March 30th, Facebook automatically transitioned all brand pages to Timeline. Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much? Since the change,…
LIVE Q & A with Bryan Srabian (Friday @ 10am PST)
A couple of weeks ago, we published a 4 part series of interviews with the San Francisco Giants – Director of Social Media, Bryan Srabian. Bryan had a ton of great insight to offer on a variety of hot topics including Social Media Strategy, Social Media Campaigns, Social Media Monetization and How To Get A Job…
Interview with Seattle Mariners Director of Marketing – Gregg Greene
Guest post submitted by Matt Crevin. Gregg Greene is the Director of Marketing for the Seattle Mariners. In this interview he talks in detail about: What happens in his department His keys to success Tips on how to break in to the sports industry. Gregg Greene Mariners from Matt Crevin on Vimeo. About The Author Matt…
How To Get A Job In Sports with Chris Iles, Manager Corporate Communications – Minnesota Twins
How to Get a Job in Sports with Chris Iles, Corporate Communication Mg. of the Minnesota Twins Meet Chris Iles, the Corporate Communications Manager for the Minnesota Twins. He’s a hometown guy, raised and educated in the Twin Cities area. He’s also the originator of the Twins’ Tweet Board, a growing sensation. I had the…