Sports Networker
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Are you invisible in your sports job search? Or do you feel that way because all the sports employers you contact ignore you? Welcome to the club. We’ve all been there. Today I’m going to show you how to not only grab the attention of the employer, but also make yourself standout from the competition. In…
Top news in the #SportsBiz this week includes SXSW adding a SXsports component to its festival. Other news includes rising ticket prices in Pittsburgh, multiple brands leveraging digital content in their business strategies, and the NCAA finding itself in a bit of a pinch. Read on for more! Sports Media SXSW Adds SXsports The South…
Location based services have been steadily making their way into the marketing world. This offseason, Major League Baseball will test a feature of its At The Ballpark app, which will use bluetooth technology to allow fan’s mobile devices to connect with sensors around the ballpark. Marketing-savvy teams will easily find this technology beneficial. Location Based Services…
With sports teams moving toward bigger and better stadiums, it’s only fitting that the Oakland Raiders are looking to do the same. The Oakland Coliseum, or O.co Coliseum, opened its doors to fans in 1966 and hosts both baseball and football games. The outdated stadium is due for a serious upgrade and “Coliseum City” may…
College athletes should get paid. But wait. That might not mean what you think it means. It doesn’t mean that college athletes should be living like professional athletes – raking in signing bonuses, making and spending millions. But it does mean that college athletes should be getting something in return for their efforts on the…
The battle on the issue with the Washington Redskins name being offensive is heating up. Many groups and individuals have come forth to express their disdain for the name and its prejudice background. Dan Snyder has already stated that he will “never” change the name of his football team, not leaving much wiggle room for…
I have been in 100% commission radio and media sales going on a decade now. I have been in sports sales for a little over five years and worked with over 500 clients. I have also probably worked with well over 200 different reps on sales team no bigger than 5-8 in size; which is…
The saying goes “winning isn’t everything.” But in the world of sports sponsorships and branding, it’s a little more than something. Oracle can vouch for that, as their sponsored American team sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…
Experts in the sports management trade can hold any amount of jobs with a comprehensive assortment of duties. Case in point, a sports event manager will make considerably less than an athletic director at a Division I university. The Bureau of Labor Statistics (BLS) collects salary figures for many sports management careers and pieces them…
This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall. Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class. Read on…
Performance Enhancing Drugs (PEDs) are becoming more prevalent in the sports industry, whether it is in international competitions like the Olympics, or in American sports like the football and baseball. PEDs are most commonly thought of as steroids, but PEDs come in other forms, such as stimulants and sedatives. Human growth hormone (HGH) is a…
In a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet. The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere. The NFL has found another great way to reach its audience Twitter is full…
A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…
Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities. TheSportingNation.com may be on to something with their unique approach to reaching the market. Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…
From September 9th – 11th athletes, executives, community program leaders and supporters convened in Philadelphia for the 2013 Beyond Sport Summit and Awards. Hailed as the largest gathering for sport and social change, global leaders in sport, business, innovation, philanthropy, development and government came together to share ideas and celebrate highly impactful programs in this space….
Twitter has been a popular tool for sports networks such as ESPN, typically being used to drive fan engagement. In a somewhat parallel move, Fox Sports has recently partnered with Facebook for similar reasons. Their aim: to bring real-time Facebook streams to the sidelines. Fox Sports and Facebook Debut Partnership With Facebook frequently seeing user…
