According to a report released by Forrester, 20 percent of mobile ecommerce sales are coming from tablet users and 60 percent of those who do own tablets use them to shop online.
As the tablet market continues to take a big bite out of the PC space, businesses are retooling efforts to develop websites designed for the tablet-and it’s not just ipads.
However, there are a few things you should know before jumping on the bandwagon.
Must be optimized
Tablet websites are different from mobile websites like mobile websites are different from desktop websites. Every device has its benefits and should be treated differently from one another. Design a website to specifically take advantage of the device features.
Tablets have larger screens than mobile phones allowing for more content to be displayed. Owners of t-commerce website should take this opportunity to place more information about their products than they would be allowed on a mobile website. However, just don’t slap everything up without organizing the information.
Organized information makes it easier for visitors to find what they are looking for. Similar to a regular ecommerce website the purpose is to get visitors to complete your website goal.
I am confident you’ve heard this one before: make the navigations simple and easy to use. This rule also applies to t-commerce websites. Something to consider avoiding on a t-commerce site is drop down menus. They will take up the whole tablet screen potentially blocking important content.
I do recommend adding a simple vertical list menu on the side to prevent visitors from having to search through multiple layers. And in case visitors can’t locate what they need from your navigations, I suggest adding a search box.
Though there have been great improvements, it is still challenging to type on a tablet. When designing forms for your visitors to fill out in the check-out process, limit the information they need to fill out. Only asking for necessary information should help you avoid frustrating users and preventing a high abandonment rate.
Interaction is Key
If you take away anything from this article, let it be this: Tablets are a unique and powerful tool for interacting with your site visitors. Users are not navigating through the site with a mouse but with their finger. Designing a site that gives your users a personal experience will leave a positive impression.
Dmitriy Gamarnik is a marketing specialist with Blue Fountain Media, an ecommerce web site design powerhouse in New York City.
Thanks for this blog post, I find it very interesting.
Do you have any statistics on conversion rate on tablets vs. traditional websites?
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