Everyone wants to be known as the expert in their industry. So how do you accomplish this? It’s easier said than done. Before the digital world, industry leaders used traditional methods like speaking engagements, giving interviews, and writing books. Though these methods are practiced today, they are not practical for everyone.
Today, open sources like wordpress allow us to build websites quickly and inexpensively. A website for a company or an individual is an important part of their online identity and provides anyone with various ways of establishing themselves as an expert.
The following are ways of using your website to become an industry leader:
Blog
A well written blog keeps visitors engaged and coming back for more when content is new and fresh. It is also the perfect platform to share your expertise with visitors who often appreciate knowledgeable information they can later use and apply. And conversely, through this sharing of information, you end up building and establishing trust as a source of valuable information.
Videos
Major brands have figured out that videos can be used to broadcast their message and establish themselves as a leader in their field. Ecommerce websites like Zappos were first to embrace videos to promote new products, show how the products work, and highlight promotions.
So why can’t you use videos to promote your knowledge? Videos can be used to:
- Provide visitors with tutorials
- Update visitors on new industry trends and news
- Answer questions that visitors have
Also, videos make websites feel less impersonal and more human by adding a face to the site.
Webinars
There are a many sites out there that allow you to host a webinar on or off your site for different prices. If you like to save money than I would suggest hosting it on your own site through a free service like Ustream. The service you choose is up to you, just start hosting webinars.
Webinars present the opportunity to showcase your knowledge to wide group of people at once. The interaction helps to establish a relationship and, similar to videos, allows for a personal connection.
What I like about webinars is the ability to re-use them or to upload them onto your site as a resource, thus creating another reason for visitors to come back to your site for information.
Author Byline: Dmitry Gamarnik is avid sports enthusiast and marketing specialist with Blue Fountain Media, an ecommerce design firm in New York.
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