Just take a look at Manchester City’s website and you’ll see an organization that puts the utmost importance on connecting its fans — those in England as well as worldwide — to the team, which is a member of England’s Premier League. Last year, the football club won Sports Website of the Year at the…
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The Top News In #Sportsbiz – 08.20.12 – 08.27.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Lance Armstrong Gives Up Fight Against USADA Charges Lance Armstrong is giving up his fight against the latest wave of charges by the U.S. Anti-Doping Agency , which will likely rule that the seven-time Tour de…
UEFA Euro Cup 2012 in the Social Media Era
It’s been a whiplash-inducing ride watching the Euro Cup for the past nine days, and I mean ‘watching’ them on Twitter! Nowadays, it’s not just a simple act of going to your local pub, paying for the pay-per-view fees they charge for admission and relishing your favorite pint while watching a match here and there with…
Sports Fan Engagement From Vancouver to Melbourne [VIDEO]
Meet Ryan McKee. He is the Fan Development Manager for Essendon Football Club in the Australian Football League. I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports. Back then, he was the Marketing Manager…
Most Creative Use of Facebook Timeline by Sports Teams
On March 30th, Facebook automatically transitioned all brand pages to Timeline. Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much? Since the change,…
How To Get A Job in Sports with Tom Jolly, Former Sports Editor – NY Times
I had the pleasure of interviewing Tom Jolly last week as a part of our ‘How to Get a Job in Sports’ series. Tom is currently the Associate Managing Editor of the Nightly News at the NY Times. Previous to this role, Tom was the Sports Editor at the NY Times. I actually first met…
Former Real Madrid F.C. Digital Business Manager Shares His Success Story
I had the pleasure of interviewing Oscar Ugaz recently. For those of you not familiar with Oscar, he is a Digital Business Consultant that has worked with some of the biggest brands in the world including Toyota, SAB Miller and Real Madrid F.C. In his former role as the Digital Business Manager for Real Madrid F.C., he…
Sportsbiz Weekly Buzz – 12.1.31
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…
Sportsbiz Weekly Buzz – 11.12.6
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Ten Sports Money Losers in 2011 “For the business of sports, 2011 has been quite the wild ride. Lockouts dominated coverage of the NFL and NBA (the football guys ultimately settling things more easily than…
5 Business Lessons from FC Barcelona
FC Barcelona’s success both on and off the field speaks for itself. There are at least 5 important lessons that modern businesses can learn from the Catalan football (soccer) club. On the pitch, the Catalan club recently won the Spanish First Division La Liga for the 21st time, its 3rd consecutive title. On May 28th,…
The Biggest Grudge Match in Global Soccer
Competition is the very essence of sport. Every match, every team needs someone to beat. It’s just that some opponents you enjoy beating even more than others! This might be because of a long-standing animosity or a specific past insult to revenge. These “grudge matches” are amongst the most anticipated and best viewed games of…
What is the Sport Capital of the World?
A quick google search provides one very clear answer for ‘Sport Capital of the world’ as the top 5 search results all point to one place: Melbourne, Australia. Really?! Melbourne’s sporting credentials include the 1956 Melbourne Summer Olympics, Grand Slam tennis and Formula One Grand Prix. Granted, this is an okay list, but does this list…