Problem to access license server. cURL error 56: Recv failure: Connection reset by peerProblem to access license server. cURL error 56: Recv failure: Connection reset by peer Manchester City: Winning In Brand Promotion Via Social MediaSports Networker

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Manchester City: Winning In Brand Promotion Via Social Media

Man. City-2011-12 EPL ChampionsJust take a look at Manchester City’s website and you’ll see an organization that puts the utmost importance on connecting its fans — those in England as well as worldwide — to the team, which is a member of England’s Premier League.

Last year, the football club won Sports Website of the Year at the Sports Industry Awards, a testament to City’s superb social media team, led by City Head of Digital, Russell Stopford.

“The Man City brand is pride in football,” Stopford told Alpha Magazine“It’s about passion and our strong links to community and heritage. Our task is to use social media to take that forward.”

Yet, the team’s website isn’t the only social media platform that City uses to engage with its loyal fanbase. With over 3.2 million fans on Facebook and close to half a million followers on Twitter, the digital staff at City is constantly updating its social media networks with player interviews, game updates, and interactive engagement to give fans an exclusive behind-the-scenes look at the club.

Manchester City Ranks Among Elite In Utilization Of Social Media

 

Photo Credit: TheAustralian.com.au

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