Just take a look at Manchester City’s website and you’ll see an organization that puts the utmost importance on connecting its fans — those in England as well as worldwide — to the team, which is a member of England’s Premier League.
Last year, the football club won Sports Website of the Year at the Sports Industry Awards, a testament to City’s superb social media team, led by City Head of Digital, Russell Stopford.
“The Man City brand is pride in football,” Stopford told Alpha Magazine. “It’s about passion and our strong links to community and heritage. Our task is to use social media to take that forward.”
Yet, the team’s website isn’t the only social media platform that City uses to engage with its loyal fanbase. With over 3.2 million fans on Facebook and close to half a million followers on Twitter, the digital staff at City is constantly updating its social media networks with player interviews, game updates, and interactive engagement to give fans an exclusive behind-the-scenes look at the club.
Manchester City Ranks Among Elite In Utilization Of Social Media
MEET JAVI GARCIA: City’s latest midfield acquisition speaks about his deadline day move to Manchester from Benfica: manc.it/OIkkQc
— Manchester City FC (@MCFC) September 3, 2012
Photo Credit: TheAustralian.com.au