It wasn’t long ago that the 3D experience looked to be the future of at-home sports viewing. The technology is out there, but has never become as popular as many had hoped.
In a move that could incorporate or skip 3D altogether, 4D is about to become a reality thanks to a company named the Guitammer Co.
Guitammer Co. Introduces The 4D Sports Viewing Experience
In 2011, the Guitammer Company acquired a patent for the “capture and remote reproduction of haptic events in synchronous association with the video and audio capture and reproduction of these events.” The technology incorporates a low frequency audio transducer technology.
To put this in simpler terms, the technology will be used to provide at-home sports viewers with the feeling of actual vibrations from the event they are watching. The technology is called “4D Sports powered by ButtKicker”.
The company recently reached an agreement with the NHRA – the National Hot Rod Association – to provide viewers at home with the vibrations that drivers and trackside fans are feeling. “Tactile Broadcasting” has a chance to skyrocket because of its partnership with the NHRA and their relationship with ESPN2.
This same 4D technology has been tested in an NHL luxury box as well, giving it potential to spread across the sports world. The Buttkicker systems have already been installed in 9,000 seats in movie theaters around the world, making it’s market potential even larger.
SoundView Technology Group: An Emerging Play on Tactile Broadcasting
SoundView Technology Group recently conducted a research report into the market potential for Guitammer Company’s 4D technology. The following is the report of the company’s potential within its market:
As a small company with leading market share in a large market, valuation can be hard and tends to move in a step function. We used our intrinsic valuation (IV) model under different scenarios to develop a framework for investing. Our base case assumes no heady adoption and that the technology achieves only niche status in the next few years, which translates into a share price of $0.40 to $0.50. But a single major licensing deal increases the IV to $1.50 to $2.00/share. Prior acquisitions, even for niche companies like Sling Media, would equate to approximately $3.00/share.
With a current market capitalization of $14 million and a price of $0.18 per share, investors could see substantial 733% to 1,011% upside with a price target of $1.50 to $2.00 per share should SoundView’s analysis prove correct. The company’s growing existing revenues and narrowing net loss also lower the risks associated with holding the stock, particularly after it has announced a major broadcast licensing deal, although the financial impact of the deal remains to be determined.
In the end, Guitammer represents an attractive investment opportunity at its current market capitalization. Given its existing theater installations, warm reception among users, and recently signed broadcast licensing deal, investors would be wise to keep an eye on the stock over the coming quarters as revenues scale up. With Disney’s ESPN already using its technology, investors could see additional licensing opportunities arise in the short-term.
In Summary
As you can see, there is a large amount of market potential for 4D technology such as that of Guitammer Company’s “4D Sports powered by ButtKicker“. The ButtKicker system has the ability to be the future of sports programming. Not only is there a niche market, but potential broadcast contracts exist as well. If stadiums decide to bypass this opportunity, they may have an even tougher time fighting the at-home viewing experience.
Take a look at home the 4D ButtKicker technology is already being used in the video below. Do you think this technology is the future of sports? What do you think about the product’s potential market?
Photo credit – gadgetreview.com
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