Top Menu

Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

Mayweather Vs Alvarez PromoThe boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take place on September 14.

Mayweather vs Alvarez strategies

In 2007, the Mayweather vs De La Hoya fight set the record for the biggest Pay Per View fight in terms of audience.  If, in fact, gate sales indicate Pay Per View sales, this fight will be huge.  The fight has already set the record for biggest gate $19.9 million.  Not only that, but Floyd Mayweather is set to receive a record $41.5 million for the fight.

While boxing may be sliding off into the deep end, promoters may be learning to swim.  Promotions for the fight are vast and varied.  As the fight is set to take place on Showtime PPV, commercial time will be plentiful.  CBS is the owner of Showtime.  With football starting on Sunday, promoters are finding a target market in the sports audience.  Not only will the fight be promoted during NFL games, but it will see light during college football games as well, most notably during the Alabama vs Texas A&M game.

Because of Canelo Alvarez’s youth and good looks, promoters are not only going after college football fans, but female fans as well.  The Hispanic market will also be a huge factor in any sort of promotion as well.  In fact Richard Schaefer, the CEO of Golden Boy Promotions, says Canelo’s audience draw is impressive:

“Canelo has outdrawn the Mexican national soccer team on Televisa (a Mexican television and mass media company),”

CBS will also offer the live weigh-in and press conference.  Showtime will then attract more attention to the fight through it exclusive behind-the-scenes access of each fighter preparing.  Stephen Espinosa, Executive Vice President of Showtime Sports, weighs in on the idea:

“All Access is the single most effective toll we have to promote the fight.  It gets the casual fans and hardcore fans involved on an emotional level.”

Showtime PPV is going to charge $74.95 for the HD version of the fight.  HD reigns supreme in today’s world, as evidenced by the numbers:  60-65% of fans buy HD over standard definition.

Promotion goes old school

Whether it’s considered “old school” or not, the fight will be aired in nearly 500 theaters across the US, as well as six MGMs.  In case you were wondering, the MGM viewing experiences are already sold out.  These experiences are said to closely mimic the experience of watching the fight in person.

A true old school method would be the newspaper.  Print promos are set to run in daily newspapers in hopes to grab that “last minute” buyer.  Each boxer is also set to grace the cover of ESPN the magazine.

As far as radio is concerned, the fight will be promoted by the likes of The Jim Rome Show, Howard Stern and CBS Radio. Perhaps more importantly, the promoters spent $2 million dollars on promoting Mayweather vs Alvarez with an 11 city tour.

Yes, Mayweather vs Alvarez is looking to break records.  Of course Floyd “Money” Mayweather has something to do with this.  But there is no doubt that the wide range of promotional marketing strategies has something to do with it as well.

You can check out the promotional video for the fight below:

Which, if any, of these promotional techniques entices you to pay for a boxing match as big as this?

Photo credit – realcombatmedia.com

, , , , , , , , , , , , , ,

661 Responses to Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

  1. profit in 60 seconds download October 14, 2014 at 11:30 pm #

    I blog frequently and I really appreciate your content.
    This great article has really peaked my interest. I am going to bookmark your website and keep
    checking for new information about once a week.
    I opted in for your RSS feed as well.

  2. 2014 latest 70-467J dumps October 18, 2014 at 6:08 pm #

    With many online resources for preparing the MB7-702 exam, when you read the below information you
    will notice that Passcert is your premier source
    for MB7-702 exam preparation. One of the biggest names in IT, Microsoft has
    a number of certifications for IT minded students.
    It not only ensures your success in Microsoft 70-412
    exam but also polish your skills in real sense.

  3. site October 23, 2014 at 9:10 pm #

    naturally like your web site but you need to take a look
    at the spelling on several of your posts. A number of them are rife with spelling problems and
    I in finding it very troublesome to tell the truth on the other hand I’ll definitely come again again.

  4. logiciel piratage facebook gratuit facile October 29, 2014 at 9:08 pm #

    Hi mates, its great paragraph concerning tutoringand fully explained,
    keep it up all the time.

  5. wikipedia November 8, 2014 at 11:48 pm #

    Helpful info. Fortunate me I found your website unintentionally,
    and I am shocked why this twist of fate did not came about earlier!

    I bookmarked it.

  6. Woah! I’m really enjoying the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s
    very difficult to get that “perfect balance” between usability and visual appeal.
    I must say you have done a amazing job with this.
    Additionally, the blog loads super fast for me on Safari.
    Excellent Blog!

  7. Monster Strike Cheats iPhone November 24, 2014 at 6:15 am #

    A very first collection of defence for the eye balls is
    sometimes sunglasses, as well as the tint of your lens
    can perform very much to combat undesirable results
    of glare. As you already know, everybody loves receiving rewards.

    This new design delivers unexcelled power and productivity.

  8. mark masselli November 24, 2014 at 6:53 am #

    After you’ve gathered information about your prospective funder, writing the
    proposal should be a reasonably straightforward process.
    While there are genuine charity websites, there are also numerous scammers who would do
    anything to rob money out of innocent people. For example,
    if you have a strong, large competitor you can position yourself as being
    smaller.

  9. big mens shoes November 30, 2014 at 4:18 am #

    Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between usability and visual appearance.
    I must say you have done a superb job with this. Additionally, the blog loads very fast for me on Internet explorer.
    Superb Blog!

  10. internet gratis December 11, 2014 at 6:02 pm #

    whoah this blog is great i like reading your posts.
    Stay up the great work! You realize, lots of individuals
    are searching round for this information, you could aid them greatly.

  11. puppy play December 21, 2014 at 4:53 pm #

    Hello everyone, it’s my first go to see at this web page, and article
    is really fruitful in support of me, keep up posting such
    articles or reviews.

  12. how much is bail January 21, 2015 at 1:16 pm #

    ‘ Take support for doing all your activities through the people near till you get retrieved.
    This process can significantly reduce low back
    pain and related leg pain as well. Let me add that the ACLU filed a similar
    suit to the one in California last year.

  13. www.majestytoys.com January 21, 2015 at 5:52 pm #

    Hi there! It looks as though we both have a passion for the same thing.
    Your blog, “Strategies For Boxing Promotions Are Evolving; Mayweather Vs AlvarezSports Networker” and
    mine are very similar.
    Have you ever thought about writing a guest write-up for a
    similar website? It will definitely help gain publicity to
    your
    blog (my site recieves a lot of targeted traffic).

    If you’re interested, e-mail me at: [email protected].
    Thanks for your
    time

  14. Josette January 23, 2015 at 4:28 am #

    At this time it sounds like BlogEngine is the top blogging platform available right now.
    (from what I’ve read) Is that what you are using on
    your blog?

  15. Jesse January 24, 2015 at 6:14 am #

    Gday administrator, I just wanted to give you a quick heads
    up that your current Link: http://www.sportsnetworker.com/2013/09/06/strategies-for-boxing-promotions-are-evolving-mayweather-vs-alvarez-is-proof/ is
    being flagged as a
    potentially harmful web site in
    my web browser ie. I would highly suggest having somebody look
    into it. You can
    lose a lot of readers due to this kind of
    issue. Best of Luck.

  16. the kowalski group January 24, 2015 at 10:45 pm #

    In addition, it presents a segment level analysis of the
    industry to facilitate a balanced market understanding.

    After the recession that hit the world in 2008 people
    are more worried about job security and the future.
    The right approach is to join any reputable institute providing coaching
    for the entrance examination that one is preparing to succeed.

  17. car services Sell  January 25, 2015 at 8:07 pm #

    What i do not understood is actually how you are not really
    a lot more well-preferred than you may be now.

    You’re so intelligent. You recognize thus significantly with regards to this topic,
    made me in my opinion imagine it from a lot of numerous angles.
    Its like men and women aren’t fascinated until it’s
    something to do with Woman gaga! Your own stuffs excellent.
    All the time deal with it up!

  18. City Island 3 Building Sim Hack January 27, 2015 at 3:37 am #

    Genuinely when someone doesn’t understand afterward its up to
    other people that they will assist, so here it happens.

  19. the kowalski group February 9, 2015 at 9:15 pm #

    Any new regulation passed may actually make it more expensive for customers
    to borrow money. Local language and English both are required for applicants to claim eligibility.
    You may also request to extend the payment period claiming that you need certain time to settle the liability settlement
    dispute.

  20. accept credit cards February 11, 2015 at 11:04 am #

    http://www.creditcarddebt.cn Business and corporate credit
    cards can help keep track of new and small
    business expenses. Apply online

  21. banner printing February 12, 2015 at 9:54 pm #

    Excellent post. I was checking constantly this blog and I’m impressed!
    Very helpful info specially the remaining section :
    ) I deal with such info much. I was looking for this certain information for a very long time.
    Thank you and best of luck.

  22. trademark registration February 13, 2015 at 7:36 am #

    Every weekend i used to pay a quick visit this web site,
    as i want enjoyment, since this this web site conations actually
    nice funny information too.

  23. document clearing February 17, 2015 at 2:09 am #

    I quite like reading through an article that can make men and women think.
    Also, thanks for allowing for me to comment!

  24. brand name registration February 23, 2015 at 12:58 am #

    I’ve been surfing on-line more than three hours today, yet I never discovered any interesting article like yours.
    It is lovely value enough for me. Personally, if all
    site owners and bloggers made just right content as you
    did, the net can be a lot more useful than ever before.

  25. escroc olivier herlent March 5, 2015 at 3:15 am #

    You actually make it seem really easy along with your presentation but I in finding this matter to
    be really one thing that I think I might by no means understand.
    It kind of feels too complicated and extremely vast for me.
    I’m taking a look forward in your subsequent put up, I’ll attempt to get the cling
    of it!
    +334 13 41 64 13
    http://www.thermi-clean.fr
    Porn olivier herlent

  26. business marketing March 16, 2015 at 2:05 am #

    Awesome blog! Do you have any recommendations for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m
    totally confused .. Any recommendations? Appreciate it!

  27. wedding liability insurance March 20, 2015 at 12:08 am #

    Thanks for sharing your thoughts on wedding
    liability insurance. Regards

  28. This web site really has all the information and facts I needed about this subject and didn’t know who to ask.

  29. soriasis March 29, 2015 at 4:34 am #

    Vengo padeciendo psoriasis desde hace 2 años y probado toda clase de tratamientos sin apenas
    acierto

  30. forex charts March 30, 2015 at 4:05 am #

    There are set rules, “stops” that can be applied that protect one’s capital that limit the risk.
    With the acceleration of technology and the rapid growth of the Forex
    expert advisors industry, Forex robot traders have finally
    reached the level where they can rival and even better the performance of human Forex traders.
    This valuable is generally known as short-term supplying.

  31. Jual Laboratorium Bahasa May 12, 2015 at 12:54 am #

    Recertified Devices – A Cost-Saving Option – Many distributors
    offer recertified laboratory devices to help
    clinical laboratories cut costs. Then the good amount of money that you have spent
    on freezing and vitrification of eggs will go waste and you will have to
    decide what to do with the eggs you’ve frozen. Graduated Cylinders: These
    are long, parallel straight-sided, transparent upright
    containers with calibrated graduations.

  32. Nicolas May 16, 2015 at 6:49 am #

    I really feel like she’s attempting to get to me.

    My friend mentioned she’s been making an attempt to satisfy my daughter for some time now.

  33. sports May 18, 2015 at 11:46 pm #

    This web site really has all the information and facts I needed about this subject and didn’t know who to ask.

    Every weekend i used to pay a quick visit this web site,
    as i want enjoyment, since this this web site conations actually
    nice funny information too.

  34. sewa mobil June 1, 2015 at 11:29 am #

    Good post! We will be linking to this great post on our website.
    Keep up the great writing.

  35. elemental wings hack June 14, 2015 at 4:55 am #

    Irrespective of what kind of game you like – whether it
    be the hard shooting games or the tricky ones – spending a couple
    of hours helps you get away from all your problems, momentarily.
    Both games appearing at the backend of our list were developed for PC by Valu – Soft.
    For instance, if you play online games, the vast majority of PC
    games (not browser games) are pretty difficult to catch viruses and
    worms through, as the only information being sent back and fort his game
    data.

  36. www.kentfactory.com June 22, 2015 at 3:26 pm #

    It’s amazing to go to see this web page and reading the views of all
    mates on the topic of this article, while I am also keen of getting experience.

  37. seo June 28, 2015 at 3:31 pm #

    No matter if some one searches for his essential thing, so he/she
    wants to be available that in detail, therefore
    that thing is maintained over here.

  38. www.facebook.com July 11, 2015 at 7:55 pm #

    No kid would miss the chance of going for a bushwalk.
    Boasting a huge collection of video games spanning across all consoles, Play N
    Trade has managed to create a sense of community between gamers.
    If you have a daughter, niece, cousin, or know any other young girl,
    why not get them a game made just for them.

  39. case handphone July 23, 2015 at 12:56 pm #

    With providing so much content and articles do you ever run into any problems of copied content or copyright infringement?
    My site has a lot of unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do
    you know any ways to help prevent content from
    being ripped off? I’d really appreciate it.

  40. live ShemaleCams July 24, 2015 at 10:16 pm #

    Why would you want to use a sex doll when the real thing is available.
    Hallmark Channel are producing its very own form of the popular
    television show with contestants from countries around Asia.
    These include Progressive Blackjack, Island Stud Poker, and several kinds of Progressive Slots.

  41. Auliya December 3, 2015 at 6:15 am #

    Thanks for your short article. I would love to say that a helath insurance brokerage also works best for the benefit of the particular coordinators of the group insurance plan. The helath insurance agent is given a listing of benefits desired by individuals or a group coordinator. Such a broker can is find individuals or perhaps coordinators that best match up those desires. Then he presents his advice and if both parties agree, this broker formulates a binding agreement between the two parties.

  42. t-mobile rolling meadows December 3, 2015 at 8:03 am #

    It’s fantastic that you are getting ideas from this article as well
    as from our discussion made here.

  43. Paradise Apparel February 15, 2016 at 7:35 pm #

    I don’t even know the way I stopped up here, but I believed this
    publish was good. I do not know who you’re however definitely you are
    going to a well-known blogger for those who are not
    already. Cheers!

  44. design blog February 28, 2016 at 2:38 pm #

    I have read so many posts about the blogger lovers
    except this paragraph is really a pleasant piece of writing, keep it up.

  45. Seattle Home Delivery April 14, 2016 at 10:29 am #

    Hello there I am so happy I found your blog page, I really found you
    by accident, while I was browsing on Aol for something else, Nonetheless I am here now and would just
    like to say kudos for a marvelous post and a all round enjoyable blog
    (I also love the theme/design), I don’t have time
    to read it all at the minute but I have book-marked it and
    also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please
    do keep up the excellent jo.

  46. Latia June 5, 2016 at 10:59 pm #

    I do not know whether it’s just me or if everyone else
    encountering problems with your blog. It appears as though some of the
    written text on your posts are running off the
    screen. Can somebody else please comment and let me know if
    this is happening to them too? This could be a issue with my web browser
    because I’ve had this happen before. Appreciate
    it

  47. sperm count October 14, 2016 at 6:48 am #

    Hi, i feel that i saw you visited my weblog thus i
    got here to ?return the favor?.I am attempting to in finding issues to enhance my site!I guess its good
    enough to make use of a few of your ideas!!

  48. porno vr January 19, 2017 at 4:01 am #

    Mayweather is like named “money mayweather” is a very bad boxer…

  49. videos porno hub January 19, 2017 at 4:03 am #

    Mayweather is a good guy, waiting win to mcgregor, easy in las vegas city 😀

Trackbacks/Pingbacks

  1. ipod 4 otterbox - July 10, 2015

    ipod 4 otterbox

    blog topic

Leave a Reply