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Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

The boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…

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World Cup Has Great Cross Cultural Appeal To Sports Marketers

The World Cup is set to take place next year.  For sports marketers, this may be a golden opportunity to reach multiple cultures at once.  3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain.  Although Americans have yet to…

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The Top News in #Sportsbiz – 08.12.13 – 08.19.13

The top news in #sportsbiz this week includes a major move for Arizona State University, as they begin to offer a sports business degree program.  Sports networking site inRecruit.com is growing as evidenced by Brown University joining the site.  Other top news includes Fox Sports 1 hitting its projected 90 million homes, Wells Fargo sponsors…

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