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Groupon Becomes Official Deal Site of Major League Baseball

Groupon and Major League Baseball have come to terms to make the online coupon distributor the league’s official deal site. Groupon used the 2012 season to test the market, using promotions throughout the year. The multi-year deal will extend through the 2014 season and could potentially include all 30 MLB teams. Under the agreement, Groupon…

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Should Sports Teams Use Deal-A-Day Sites?

The hottest market to be in right now is deals. From Living Social to Groupon, finding a deal in your city is easier than ever. With big brands like Gap, Barnes & Noble, and Amazon already having joined in on the party, the sports world is starting to turn their attention toward this rapidly growing…

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Social Media Adds to Fan Experience

We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.

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