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LA Kings Digital Media Staff Defend Infamous Tweet [VIDEO]

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Image Courtesy of TheRoyalHalf.com

The first round of the 2012 Stanley Cup playoffs delivered some unexpected results that saw many of the top seeded teams, including the President’s Trophy winning Vancouver Canucks, suffer a first round loss to the 8th seeded LA Kings.

In a hockey crazy market like Vancouver, you expect the fan base to be passionate and vocal about their team’s performance on the ice.  However, following their Game 1 loss to the LA Kings, it was a tweet sent by the LA Kings official Twitter account that sent Canuck fans into a frenzy.

LA Kings Tweet Goes Viral

In case you missed it, here is the tweet that has now been retweeted over 13000+ times (according to Twitsprout.com – this makes the LA Kings tweet the #10 most “retweeted” Tweet of all time behind Barack Obama’s “Yes We Can” tweet)

The initial reaction on the Twittersphere was widely varied.  While some thought the edgy tweet was comical and refreshing:

Others were shocked and disgusted, with some going as far as calling it “classless” and “unprofessional”.

Clearly there are varying opinions on whether the LA Kings social media staff were in the right or wrong in sending this tweet.

But, if followers are any indication of success in social media, then the LA Kings are doing something right!  In just 24 hrs, the LA Kings official Twitter account gained 7000 new followers.  And, over the last couple of weeks since the infamous tweet, the @LAKings Twitter account has gained 25,000+ new followers.

LA Kings Digital Media Staff Interview

Instead of speculating over whether the LA Kings Digital Media staff are remorseful or proud of the now infamous tweet, I decided to ask them directly. In this exclusive interview with Dewayne Hankins (LA Kings – Digital Media Director) and Pat Donahue (LA Kings – Digital Media Coordinator) we discuss:

  • Who made the decision to send the tweet that has now been retweeted over 13,000 times
  • Why they decided not to remove the tweet despite some of the negative feedback online
  • Why they stand behind their decision to speak from an authentic voice on Twitter
  • Their response to any Vancouver Canuck fans that might have taken offense to the tweet
  • The sponsorship impact of their edgy approach to Twitter engagement
  • Their thoughts on the Twitter feud between Michael Yormark (President – Florida Panthers) and Lauren Rubina (NJ Devils fan) – watch the awkward makeup video here.
  • What they expect from St. Louis Blues fans in Round 2 of the Stanley Cup Playoffs

How do you feel about the way the LA Kings are using Twitter? Do you think it’s inappropriate and classless or do you find it refreshing and entertaining? Let us know in the comments below and/or send us a tweet to @sportsnetworker

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