Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ 2011 Rugby World Cup Social Media SuccessSports Networker

Navigation

You are here: Home > 2011 Rugby World Cup Social Media Success Story

2011 Rugby World Cup Social Media Success Story

Written by in Social Media in Sports
Comment
51

2011 Rugby World Cup Social MediaThe 2011 Rugby World Cup has come and gone and in the end, the New Zealand All Blacks have stood victorious.  For a country that has been waiting for 24 years to hoist the Rugby World Cup trophy, their storybook ending was something that will go down in history as one of the greatest moments in New Zealand history.

When watching the final game, I couldn’t help but think about the recent 2010 Winter Olympics in Vancouver when Canada defeated the United States to win hockey gold. In Canada, hockey is a religion. And, when Canada won Olympic Gold, I would imagine it was the same type of feeling the New Zealand All Blacks fans experienced!

If you don’t believe me, check out this video of me and my buddy (Mike Olaski) after Team Canada Wins Hockey Gold and on the streets of Vancouver after the win. If you are still not convinced, check out this video compilation of fan reactions across Canada after Sidney Crosby’s Golden Goal. (Still gives me chills)

2011 Rugby World Cup Fans

Here’s a glimpse at the nervous excitement shared by both the All Black fans and France fans. (If this video doesn’t give you chills as well….check your pulse! This is what makes sport so amazing!)

Our World Champion All Blacks! from Jared Brandon Productions on Vimeo.

2011 Rugby World Cup Social Media

Needless to say, the 2011 Rugby World Cup was a tremendous success, not only in displaying the sport and connecting fans rugby around the world, it has also set the precedent that all major sporting events will have to live up to in the future.  And, one of the major reasons for this is the way that they integrated social media into their communication strategy.

The 2011 Rugby World Cup social media efforts was spearheaded by Shane Harmon, General Manager Marketing and Communications and Clare Wolfensohn, Online & Communications Projects Manager, Rugby New Zealand 2011. Our very own Lewis Howes had the opportunity to meet and interview Shane while traveling in New Zealand.  Check out the interview here: 2011 Rugby World Cup Social Media Strategies

Here are just some of the social media stats from the 2011 Rugby World Cup

  • Over the finals weekend more than 300,000 tweets were posted
  • More than 150,000 tweets mentioned “RWC 2011” or “RWCFinals” during the final
  • On Facebook the RWC 2011 page was receiving on average 2,700 comments or likes per post
  • Since 1 September the #RWC2011 and the teams have gained more than 185,000 new followers on Twitter, more than 621,000 new Facebook Fans, 1.1 Million Facebook Likes, 331,000 Comments and over 4.1 Million mentions on Twitter.
For more stats and graphics from the 2011 Rugby World Cup check out the Social Media Roundup on their website.
Help us in sending congratulations to Shane and Clare on their efforts during the 2011 Rugby World Cup by leaving your comments below and sharing this article on Twitter and Facebook!

 

Trevor Turnbull Twitter Feed


Read more →

56 years ago

Trevor Turnbull Facebook Feed

No post item found

Trevor Turnbull Google Plus Feed

No recent activity

Latest Posts by Trevor Turnbull

How To Land Your Dream Job In Sports with Brandon Taylor – Red Seven Sports – Sports Agent

Category: Sports Jobs

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brandon Taylor, a Sports Agent with Red…

How To Land Your Dream Job In Sports with Laura Brandes – adidas Latin America – Sports Category Manager – Running

Category: Sports Jobs

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Laura Brandes, Sports Category Manager – Running…

How To Land Your Dream Job In Sports with Max Wendkos, Founder – FrontOffice

Category: Sports Technology

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Max Wendkos, Founder – FrontOffice. Who Is…

How To Land Your Dream Job In Sports with Jason Belzer, President – GAME, Inc

Category: Sports Jobs

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Jason Belzer, President of GAME, Inc. Who…

How To Land Your Dream Job In Sports with Kirk Lacob, Assistant GM – Golden State Warriors

Category: Sports Jobs

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Kirk Lacob, Assistant General Manager of the…

How To Land Your Dream Job In Sports with Eugene Lee, President – ETL Associates

Category: Sports Jobs

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Eugene T. Lee, President of ETL Associates….

How To Land Your Dream Job In Sports with Brian Gainor, Director, Strategy + Analytics at Freshwire and Founder of Partnership Activation

Category: Sports Jobs, Sports Marketing

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brian Gainor, Director, Strategy + Analytics at Freshwire…

How To Land Your Dream Job In Sports with Bill Guertin, CEO – Stadium Gorilla

Category: Sports Jobs, Sports Ticket Sales

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Bill Guertin, CEO – Stadium Gorilla. Who…

CSF Gathers the Sponsorship Community in Saskatoon

Category: Sports Sponsorship

On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum. This year’s roster of industry-leading experts presenting keynote addresses and leading roundtable discussions includes: Karim Salabi, Executive Vice President, Marketing, Rona Inc.; Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships, BMO Financial Group; Michael Prosserman,…

Cast Your Vote For the Sports Executive Dream Team 2013

Category: Sports Business

SPORTS LAUNCH – The Magazine is looking to YOU to help decide who should be included in the “Sports Executive Dream Team 2013.” As you can see from the image to the left, our very own CEO, Lewis Howes has made the magazine cover along with track star turned sports agent, Ashley Millerick and Bob Beaudine, the…

, , , , , , , ,

51 Responses to 2011 Rugby World Cup Social Media Success Story

  1. cell phone tower lease agreement February 21, 2026 at 4:11 am #

    Hire a top cell tower lease acquisition that’s now available in addition at good rates now only!

← Older Comments

Leave a Reply

Website Managed by T3 CONNECT