Top Menu

A Kid’s Guide to Sports Marketing

When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise funds and grow audiences for their sports teams and products.

Sports Marketing TO Kids

Many sports marketing jobs focus specifically on children’s markets. Making professional sports appealing to kids helps grow a team’s future fan base—not to mention future players. If you are working with product endorsements, the natural admiration and loyalty many children feel for their sports heroes will lead them to be interested in products those heroes advertise.

It’s important, however, for sports marketers to associate leagues, teams, and players with programs and products in keeping with the public’s generally high opinion of sports. Most people see sports as a way to teach their children the values of hard work, self-control, generosity, persistence, and clean, healthy habits. Some marketing techniques which help support this view include: corporate sponsorship of youth sports, player appearances and skills camps, pitching healthy products and activities, public service programs, programs in underserved areas, and programs and advertisements which emphasize the value of diversity.

Sports Marketing FOR Kids

Every parent with school-age children is familiar with—and overwhelmed by—the continual to fund kids’ programs. Perhaps your kids’ team can use sports marketing techniques to raise the money they need for uniforms, travel, and equipment. Sports marketing often involves corporate sponsorships. Develop a promotional package explaining to prospective companies how sponsoring would help their business. To expand your fan base, advertise ticket giveaways, game night promotions, or work with local businesses to provide small premiums or discounts if your team wins. If your organization needs to sell a fundraising product, ask a local sports celebrity (high school or college) for his or her endorsement, or an event appearance. These projects require creativity, artistic ability, oral and written communications skills, and mathematics knowledge. They also teach kids to work cooperatively, solve problems, and communicate effectively with adults. Sports marketing at this level can also involve kids who are not natural athletes, but still want to be involved with a team. Who knows? Some kids may move on to successful careers in sports marketing!  Just check out Joey the Junior Reporter below!

Does your team have a marketing strategy that involves kids? How? I’d love to see your comments.


Image by battlecreekcvb


Latest Posts by Lewis Howes

An essay can be a report made to garner assistance from viewers regarding a specific notion or trigger. Documents that were advocacy may be applied being a call for action or intended to basically elevate consciousness over a cultural situation. They’re frequently employed by businesses to explain their charities are by or not unimportant special…

By R. Churchill –> –> To be able to stadardize the system of making educators in every condition in the country the Academic Teaching Company (ETS) which went the conduct of the specific examination when the consumer has to be ready to accomplish it with a passing grade of (660) in line with the National…

AAA (American Automobile Association) is known for the 24 hour crisis travel aid worldwide. Their gorgeous car care centre positioned MD, in Burnie, includes an attraction that is skilled that is beautiful. The guts offers several automobile care services-including journey, insurance and membership. AAA is online customer friendly. By simply writing in AAA corporate office,…

” most wantonly expensive, This supreme, most memorable Yes your presents not simply the deepest but additionally the best understanding, whatever born out by research and reality and is most firmly confirmed. Nothing available maybe taken, nothing is vital- those aspects of lifetime which Christians and nihilists repudiate that are other are actually on an…

See all 10 pictures Pony Express Pages Color Illustration Pony Kids Pages Pictures This custom color guide, Pony Express Kids Pages with Free Shading Photographs to Print celebrates an interesting interval within the fairly brief history of the United States. One of the most interesting was time’s time where bold teenagers, under eighteen-year old each…

Being a single parent is tense regardless of what your daily life circumstances. The task of boosting a kid all on your own and becomes even more complicated in the event you insufficient quality education. Individual parents can improve the conditions of themselves as well as their youngsters by increasing their schooling levels. understand how…

The type guide of the Modern Language Association is often used in forms compiled by academics and professionals inside liberal arts areas or the humanities. MLA – style now is easier and more to-the-level than different types of quotation; it functions not long in- text details and an alphabetical report on solutions linked in the…

Essay Aid could be the below to offer understanding of the periods to make a good article. Producing an article is really a problem for a lot of people. While occasionally the job could be overwhelming with the support of authorities. Professionals who learn a little of design and having recommendation for the subsequent levels…

Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).

Long skirts are advanced wonderful and ideal for preserving you cool through the hot summer temperatures. It’s outdated significant therefore it doesnt appear strict although, to mix them with all the right-top or plain boring. Watch all 9 photos Take a look at which type of top matches which prolonged dress!

, , , , , , , , , , , , , , ,

2 Responses to A Kid’s Guide to Sports Marketing

  1. Granite SEO September 19, 2014 at 4:24 am #

    GooglePlus, Facebook or myspace, and Flickr and a few of the
    Social Media Marketing Networks you may use. A lot of social media entrepreneurs
    see value of adding user profiles on these is placed, there are plenty of people who have not utilized them.

  2. Purva Between The Parks October 1, 2014 at 1:33 am #

    WOW just what I was looking for. Came here by searching for Purva
    Between Thhe Parks Upcoming Project

Leave a Reply