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Tag Archives | human interest

The Michael Jordan Guide to Sports Career Success

Michael Jordan is the epitome of sports career success. Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after his…

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A Kid’s Guide to Sports Marketing

When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…

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Using Mobile Apps in Sports Marketing

The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…

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Interview with Director Peter Berg

Here’s my interview with Peter Berg. He’s the director of one of the greatest sports films of all time “Friday Night Lights,” and recent box office smash “Hancock.” Peter and I met at his film 44 studio in Santa Monica, CA to talk about his role in a television movie, where he took on the…

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Open Letter to NFL Draftees

(This is a guest article by Wesley Mallette) Gentlemen, It’s almost here.  Big weekend. Life-changing weekend for you and your families. You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and…

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Top 6 Life Lessons from Great Sports Films

The greatest sports films ever to grace the big screen are not purely for entertainments sake. Whether based on true events or fiction, each movie imparts to us some valuable life lessons. Let’s look at six of my all-time favorites: 6. Rocky III (1982) The public loved this movie for its heroism and Rocky Balboa…

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Hockey Hall of Fame Great: Luc Robitaille

An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA.  Luc talks openly about his transitions in hockey.  He played most of his career with The Kings, yet got traded somewhere…

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The Vilifying of Athlete Crimes

Are athletes judged and dealt with more harshly for their indiscretions and blatant crimes than the Average Joe? Are they scrutinized and seen as villains under the media’s microscope in a way that’s justified by those who condemn them? If we’re honest about it, most people thrive on public scandal and it is evidenced by…

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5 Proactive PR Tips for Sports Figures

It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…

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Work in Sports: 6 Tips to Get Ahead

Graduating from your undergraduate institution in April or May and want to break into the business of sports (particularly in the representation of athletes) but have no idea where to start?  Here’s a list of options.  There is no “right”  path to success, but the following list provides some insight into ways that you can…

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