Michael Jordan is the epitome of sports career success.
Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after his final dunk!)
However, when you look behind the MJ curtain, you’ll see it wasn’t just His Airness putting in the hours and paying the price. He surrounded himself with a team of trusted advisors: Phil Jackson, David Falk and Tim Grover. Not to mention his publicist, nutritionist, financial advisor, the list goes on. [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise funds and grow audiences for their sports teams and products. [click to continue…]
The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too busy to find the time to root on their favorites teams from their couch or computer chair. Taking the game, the team, and the product to the consumer wherever they are is a brilliant idea. [click to continue…]
The Twitter infatuation has quickly spread to the world of professional sports, and the number of athletes using the service is growing daily. Through tweeting, athletes can connect and engage fans, build up their personal brand, grow and nurture their fan base, and even ask for help! Fans who grew up idolizing their favorite stars now have a chance to interact with them, and offer them advice and support. I complied a list of the top 10 NBA ballers (in no particular order) you should all be following on Twitter, because they are what makes the NBA “Where Twitter Happens.”
Shaq (A.K.A Shaqtus, The Diesel, The Big Aristotle…) is one of the NBA’s most popular all time players. Following 585 accounts, his 2,911,684 followers make him the most popular baller on Twitter. Though he doesn’t tweet every day, he is known to interact with his followers, and even uses the live broadcasting service Ustream. After all, how can you not follow someone with a bio that reads “Very quotatious. I perform random acts of Shaqness“. [click to continue…]
Reuven is a fourth year student at Marquette University, earning degrees in Marketing and Entrepreneurship. He hopes to create sports marketing initiatives that drive value while focusing on charitable causes. Reuven lived in three countries and visited 13 total. He prides himself on being fluent in Hebrew, Russian, and English. People and idea lover. Connect with Reuven on Twitter @ReuvenFridmar
Here’s my interview with Peter Berg. He’s the director of one of the greatest sports films of all time “Friday Night Lights,” and recent box office smash “Hancock.” Peter and I met at his film 44 studio in Santa Monica, CA to talk about his role in a television movie, where he took on the role of a former New York Jet who suffered a spinal chord injury. Also learn who Peter Berg thinks is huge in music and sports.
Gregg Marc Miller is the creator and host of the new blog and sports web show Who’s Huge in Sports? Gregg sits down with major players in sports, and related entertainment, in a relaxed environment discovering who they think is huge. Gregg cultivated his on camera skills as a performing artist in New York and Los Angeles. Through work in commercials, television and film he established relationships with various influential people in the Media Industry. He honed his technical skills working for years in video production, and sound engineering. Gregg can be reached through his website www.whoshugeinsports.com and by Twitter @whoshugesports or email. [email protected]
It’s almost here. Big weekend. Life-changing weekend for you and your families.
You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and Saturday you may hear your name called. You may not. You may go in the early rounds. You may not go at all.
The greatest sports films ever to grace the big screen are not purely for entertainments sake. Whether based on true events or fiction, each movie imparts to us some valuable life lessons. Let’s look at six of my all-time favorites:
6.Rocky III (1982) The public loved this movie for its heroism and Rocky Balboa reeks of heroism. Basking in the limelight of fame, Rocky becomes complacent and depressed. He eventually regains the “eye of the tiger” and wins the big match with fervor and a ton of hard work. We are forced to root for Rocky as he boxes his way into our hearts forever.
Life lessons: Overcoming defeat and depression in favor of determination, hard work, and the “eye of the tiger” in whatever our life mission is.
5.The Pride of the Yankees(1942) It is possible to be humble and a sports icon, as Lou Gehrig exemplified in his life and death. At the peak of his baseball career, he was struck down by Amytrophic Lateral Sclerosis, (Lou Gehrig’s Disease). He was valiant in life, considering himself ‘the luckiest man on the face of the earth.’
Life Lessons: Remain humble in our greatness, we can overcome physical tragedy to live a life of honor. Our attitude determines our altitude.
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA. Luc talks openly about his transitions in hockey. He played most of his career with The Kings, yet got traded somewhere in the middle of his career and wound up winning a Stanley Cup with the Detroit Red Wings. Only later to come back to LA to finish his career. Gregg also takes on the great hockey player in a game of “stiga” Hockey.
Gregg Marc Miller is the creator and host of the new blog and sports web show Who’s Huge in Sports? Gregg sits down with major players in sports, and related entertainment, in a relaxed environment discovering who they think is huge. Gregg cultivated his on camera skills as a performing artist in New York and Los Angeles. Through work in commercials, television and film he established relationships with various influential people in the Media Industry. He honed his technical skills working for years in video production, and sound engineering. Gregg can be reached through his website www.whoshugeinsports.com and by Twitter @whoshugesports or email. [email protected]
Are athletes judged and dealt with more harshly for their indiscretions and blatant crimes than the Average Joe? Are they scrutinized and seen as villains under the media’s microscope in a way that’s justified by those who condemn them?
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months.
Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years.
These are just some of the dozens of professional sports figures whose off-the-field actions have affected theirs and their organizations’ reputations.
Despite the proliferation of portable recording devices and media’s unprecedented coverage, athletes and coaches who enter the public limelight because of their talents, continue to endure public humiliation because of their own poor personal decisions. It’s for that reason I want to reach out via SportsNetworker with a PR primer. It could even be looked upon as an image savior.
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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