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Interview with Andrew Krafsur on Spira Footwear and Sports Entrepreneurship

I recently got to meet the CEO of Spira Footwear, Andrew Krafsur. He is a lawyer turned¬†entrepreneur¬†and with the help of his brother, they launched the revolutionary Wavespring technology used in their running and walking shoes today. The technology has been proven to give athletes better results (both in comfort and in speed), so much…

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The Importance of Brand Loyalty

Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?

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