So this week would not be complete if I went through this entire saga regarding LeBron James and did not write about him once. I know everyone is sick of hearing about it, but for some reason everyone keeps reading the tabloids and listening to the countless information put out by the media. Everyone complains about it but than he or she plays devil’s advocate and wants to learn more about it anyways. I am not sure if there was a connection with the scorching temperatures that plagued the east side of the country this week, but LeBron decided he also wanted to be part of the “heat” epidemic.
Okay LeBron is on the Heat, we get it, but South Beach was not the only thing that came out a winner in the sweepstakes for King James. This article actually has little to do with the blockbuster deal that recently took place, but rather focusing on the wise choices made by the Boys and Girls Club of America. [click to continue…]
Matt Clark is currently an intern for Sports Networker, studying sport management and public relations at York College of Pennsylvania. He has an extreme passion for learning about new trends in social media and technology and how it is revolutionizing sports. He has contributed as sports editor for the York College newspaper, been an event manager for collegiate sporting events, intramural supervisor, contributor to the sports information department, and executive board member on the Sport Management Student Association. Matt is heading into his third season as part of the game-day entertainment with the Scranton-Wilkes Barre Yankees. Connect with him on Twitter @mattgclark
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I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.
I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on
ESPN, his story became a good PR/bad PR story.
The fact is that his brand took flight the day he was proclaimed “King James.” With no NBA championship rings on his finger, that name has taken a hit in recent days. If my Twitter followers are any indication, his brand is a punch line right now. (I have to thank the tweeps for keeping me laughing with one-liners that highlights this and their own fake announcements.) [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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The role and compensation of a sports agent is often misunderstood by the public. A sports agent’s job is to market the athlete or the products associated with that athlete to promote the athletes career. The agent works to negotiate contracts that are in the best interest of the athlete. What we don’t see is the incredible amount of personal sacrifice it takes to acquire and manage each client.
A sports agent is available 24/7/365 for his clients. Hundreds of phone calls with players, their families, physicians, and sponsors. Countless meetings with team owners, managers, and coaches. NFL sports agents in particular spend an enormous amount of time negotiating contracts, including player injury provisions and public relations presence. Networking is a huge part of a sports agent’s daily life – it never stops.
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Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months.
Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years.
Four University of Oregon football players have been in trouble with the law in the month.
These are just some of the dozens of professional sports figures whose off-the-field actions have affected theirs and their organizations’ reputations.
Despite the proliferation of portable recording devices and media’s unprecedented coverage, athletes and coaches who enter the public limelight because of their talents, continue to endure public humiliation because of their own poor personal decisions. It’s for that reason I want to reach out via SportsNetworker with a PR primer. It could even be looked upon as an image savior.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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<VIA LOUDSPEAKER> International Olympic Committee, Vancouver Organizing Olympic Committee and Tiger Woods, please report to the first-floor classroom for PR 101…
I really wish I could say that people who work in my industry do it right because we had the best and the brightest teachers. Somewhere along the way, however, some didn’t learn basic public relations, didn’t listen or are allowing a misguided leader to dictate actions instead of what could be a better strategy for relating to the public.
Woods’ agent, Mark Steinberg, announced that the world’s most popular golfer will make his first public appearance since November when he makes a statement to a “small group of friends, colleagues and close associates” and three pool reporters on Friday at 11 a.m., EST from the PGA Tour headquarters in Ponte Vedra, Fla.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies.
On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he would step down after the Gators met the Cincinnati Bearcats in the Allstate Sugar Bowl, January 1, in New Orleans. He cited health challenges and priority of family over football in his decision.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning?
I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue.
The quickie recap: World-famous professional golfer, Tiger Woods, decides to take a joy ride in his Cadillac Escalade at 2:30 Friday morning and upon leaving his driveway, tips a fire hydrant and makes contact with a neighbor’s tree. Upon hearing the ruckus, Woods’ wife Elin rushes out of the house and reportedly helps her husband. A neighbor calls 911 and tells the dispatcher that the victim is lying on the ground.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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I’ve recently seen several people say they would like to see the meaning of PR change from public relations to people relations. Whatever you call it, teams and athletes are better for using it in their professional arsenals.
As we take in the U.S.(tennis) Open these next two weeks, we’re reminded of the added value that “up close and personal” provides between athletes and fans. After most matches at the USTA Billy Jean King National Tennis Center in Flushing Meadows, N.Y., you will find players stop to sign large tennis balls, programs and tickets for fans who gather near practice and in the front rows of match courts. A few years ago, the United States Tennis Association instituted a tradition that asks winners of each match in all rounds sign three new tennis balls and swat them into the stands. Fans hoot and holler at players so that they might hit balls their way. At a time when it’s tough to find big-name football, basketball and baseball players sign anything unless there’s a fee involved, professional tennis players seem to sincerely enjoy the 30 seconds it takes for them to connect with their fans in ways other sports cannot. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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So this week would not be complete if I went through this entire saga regarding LeBron James and did not write about him once. I know everyone is sick of hearing about it, but for some reason everyone keeps reading the tabloids and listening to the countless information put out by the media. Everyone complains about it but than he or she plays devil’s advocate and wants to learn more about it anyways. I am not sure if there was a connection with the scorching temperatures that plagued the east side of the country this week, but LeBron decided he also wanted to be part of the “heat” epidemic.
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