LeBron James Further Destroys PR

by Gail Sideman | August 19th, 2010 | View Comments

Really LeBron?

I just shook my head and mentally shook LeBron James by the collar when I read his tweet directed at critics, yesterday: “Don’t think for one min(ute) that I haven’t been taking mental notes of everyone taking shots at me this summer. And I mean everyone!”

(For the record, I wouldn’t lay a hand on a man three-times my size, especially if I was coaching him.)

Ok, so I guess I won’t be invited to his South Beach Christmas Bash. Oh, well….

Missed drinks donning umbrellas with The Decided aside, James is still a young player in the NBA. He has no championship rings and he still has lots of endorsements to sign before he comes close to Michael Jordan, the star basketball player he has been most compared. James’ endorsements may even trail Tiger Woods’.

Sports Business Weekly Buzz

by Ben Sturner | July 9th, 2010 | View Comments

LeBron Can Make More With Heat Than Cavs

But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get

Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

Petal Advertising

To create a sense of unique opulence, flower designers Blue and Blooms were bought in. This company was the first in the U.K. to use organic media in the form of flowers to promote brands. The innovative approach to printing on fresh flowers creates a creative marketing tool for companies looking to use branded flowers that turn heads and create attention.

Boys and Girls Club of America Winners during The Decision

by Matt Clark | July 9th, 2010 | View Comments

So this week would not be complete if I went through this entire saga regarding LeBron James and did not write about him once. I know everyone is sick of hearing about it, but for some reason everyone keeps reading the tabloids and listening to the countless information put out by the media. Everyone complains about it but than he or she plays devil’s advocate and wants to learn more about it anyways. I am not sure if there was a connection with the scorching temperatures that plagued the east side of the country this week, but LeBron decided he also wanted to be part of the “heat” epidemic.

Okay LeBron is on the Heat, we get it, but South Beach was not the only thing that came out a winner in the sweepstakes for King James. This article actually has little to do with the blockbuster deal that recently took place, but rather focusing on the wise choices made by the Boys and Girls Club of America.

LeBron is Missing a Massive Opportunity

by Sam Taggart | February 16th, 2010 | View Comments

Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and people will still love him. The LBJ brand is very much intact and thriving. The man has tons of endorsements. However, is “doing just fine” good enough for the most exciting and athletic player in the game right now? LeBron has never settled for “just fine,” so why start now?

That’s not to say that LeBron James owes us anything. His play on the court is an absolute spectacle. I’ve never seen anyone like him. He’s exciting, unselfish, and completely dynamic. So, whatever LBJ chooses to do is up to him. All I’m saying is, I think LeBron could take it up another notch. I can’t imagine the kind of pressure on an athlete like LeBron James is under. But he’s chosen the path of greatness, a lot is expected of great people.