The Miami Heat were not the only ones who came out big winners during the LeBron sweepstakes, as the Boys and Girls Club of America also did an excellent job of increasing their brand awareness during “The Decision.”
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The World Cup (publicity) Winner is…The Vuvuzela
Some have called the vuvuzela’s sound bothersome, others want them banned, and South Africa calls it a symbol of its brand of football. Last Friday, World Cup soccer began with the biggest buzz I’ve every heard when soccer was the lead topic. Game chat didn’t last long, however. It was drowned out by another kind of buzz, the vuvuzela.