Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ Athlete Branding & Owning a Domain Name | Sports NetworkerSports Networker

Navigation

You are here: Home > Athlete Branding & Owning a Domain Name

Athlete Branding & Owning a Domain Name

Written by in Sports Marketing
Comment
361

collage-imgWhy an athlete should care about their domain name and personal brand.

As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans.  If you do a whois search for most professional athletes, no matter what the sport, chances are that the domain is registered.  Even college athletes who have a shot at the professional level as well as high school recruits who haven’t committed to a school are having their domain names registered.

In a future post, I will dive deeper into the domain name speculator market, why names are registered, how to inquire about buying or recovering a domain, etc.  But in today’s post, I want to go over the reasons why you should own your own domain, and why an athlete should place a high value on owning their own domain.

mail.google.comBefore the internet, branding an athlete was only done via commercials, magazine ads, and radio spots.  But with the age of the web and social media, from sports fans to teammates, family and friends, and advertisers and sponsors, anyone can type in a player’s name, do a search, and pull up everything they want to know about an athlete.  So here’s my question to you: Would you rather send visitors to your Wikipedia profile or to your very own custom designed and personally branded website?

For the athletes who do have a website, depending on how recently the site was launched and how your site was designed/developed, the official site should rank #1 no matter what search engine is used (a newer site does take a little while to climb the ranks above player profile pages).  But for those who do not have a site, fans have to go elsewhere to the likes of Wikipedia, league profile pages, team profile pages, Yahoo.com, CBSSports.com, etc., ultimately diverting traffic to other virtual real estate.

In my experience helping athletes build their brand online, here are 5 reasons why an athlete should own their own domain:

  1. Creates a consistent place for visitors to learn more about you on and off the field.
  2. Allows potential visitors using type-in-traffic of a domain name find your official website immediately.
  3. Gives the ability to promote your favorite charity or your own charitable foundation year-round.
  4. Protects your brand from cyber squatters, irate fans or fans that have an agenda.
  5. Allows for marketing off the field for opportunities after a playing career is over.

There are more reasons that just these five for owning your own domain name to build your personal brand.  Feel free to discuss this in the comments section below and via Twitter.

###

Image by pietobis

, , , , , , , , ,

361 Responses to Athlete Branding & Owning a Domain Name

  1. Edwardtwell March 30, 2026 at 10:04 pm #

    https://bordercarerx.com/# BorderCare RX

  2. Stevetak March 30, 2026 at 10:26 pm #

    reputable pharmacies in mexico [url=https://bordercarerx.com/#]reliable mexican pharmacies[/url] mexican pharmacies no prescription

  3. dewabet March 31, 2026 at 12:21 am #

    Nice post. I learn something totally new and challenging
    on websites I stumbleupon on a daily basis. It’s always helpful to read through content from other authors and use something from other
    web sites.

  4. Aufstellpool Aufstellpools March 31, 2026 at 12:35 am #

    This website was… how do I say it? Relevant!! Finally I
    have found something that helped me. Cheers!

  5. high heels March 31, 2026 at 12:40 am #

    Hello I am so glad I found your weblog, I really found you by mistake,
    while I was researching on Yahoo for something else, Anyhow I am here now and would
    just like to say thanks for a incredible post and
    a all round exciting blog (I also love the theme/design), I don’t have time to look over it all at
    the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic
    jo.

  6. Michaelfuh March 31, 2026 at 1:21 am #

    online pharmacy discount code: Prime India Meds – online pharmacy birth control pills

  7. MatthewApova March 31, 2026 at 1:30 am #

    NorthCareRx: NorthCareRx – canadian pharmacy uk delivery

  8. Edwardtwell March 31, 2026 at 1:54 am #

    https://primeindiameds.com/# order pharmacy online egypt

  9. dewagg March 31, 2026 at 2:39 am #

    Thank you a bunch for sharing this with all folks
    you really realize what you are talking approximately! Bookmarked.
    Please also talk over with my web site =). We will have a hyperlink trade agreement among us

  10. bro138 March 31, 2026 at 3:17 am #

    Yes! Finally someone writes about bro138.

  11. Stevetak March 31, 2026 at 4:32 am #

    online pharmacy without scripts [url=http://primeindiameds.com/#]reputable indian pharmacies[/url] legit canadian pharmacy online

← Older Comments

Leave a Reply

Website Managed by T3 CONNECT