Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service.
But with a record breaking audience of 106 million people, I was blown away at the lack of importance to the companies who spent $2.5-$2.8 million (not including the cost of production or compensation for the actors) for 30-seconds of airtime and either did not display their company website address or displayed it at the very end of the commercial in small font with only a few seconds left to display the domain name.
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Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
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We all know there are numerous ways to brand your sports business. From a professionally designed and well optimized website, to having consistent social networking usernames across a variety of social media platforms, you are well on your way to promoting your brand.
With a passion for domain names over the years, I have been able to appreciate what it means to have a unique vanity toll-free number. With domain names, you can have a maximum of 64-characters (numbers and letter combinations) to create a domain name, but with a toll free number, you only have seven digits to work with. Because of this length limitation, at least at the level of a true 800#, there are no numbers left in the 800# database left that have been unused.
So how do you find an 800# to market your business? I’ve been using TollFreeNumbers.com over the years because it allows you to search for that perfect number and it lets you know if it is available.
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Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
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Why an athlete should care about their domain name and personal brand.
As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that the domain is registered. Even college athletes who have a shot at the professional level as well as high school recruits who haven’t committed to a school are having their domain names registered.
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Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
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The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, Network Solutions came on the scene and you could register a domain name, but had to commit to a two-year registration fee of $70 – it was so primitive back then that they would even allow you to register names and they would send you an invoice for the domain. There was no obligation on the invoice, so if you didn’t pay it, the domain would back into the pool of available names.
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Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
Web | More Posts (5)
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