I spent time with Kevin McIntyre from Leverage Agency and Paul Sewell of the AVP during Super Bowl weekend. I wanted to know how the AVP was doing on sponsorships during the down economy, and what creative things they were doing to keep and attract new sponsors for the league.
The video is close to to 10 minutes so Ill keep this part short to give you time to watch the entire thing. These are the experts, and they offer a ton of value in this interview. (see if you can find the Bee that was stinging us in the car ride 
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