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Driving Value for Event Sponsors

(This is a guest article by Dan Westervelt) One of the first mistakes that inexperienced event planners make with golf tournaments is to ask for donations for arrival gifts. This usually results in a hodgepodge of miscellaneous and unrelated logo’d merchandise like pens, mouse pads, drink cozies in a recycled plastic bag. What message does…

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Sports Business Weekly Buzz

Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (

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How is Your Sponsorship Program?

Perception is reality I am told and recently sports sponsorship has taken it on the chin. Do we need to rehabilitate our image and if so, how?  Some have suggested we should change the terms we use to describe our practice.  Is this managing perception or folding in the face of uninformed critics?   Jason…

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How To Maximize Your Sponsorships in the Down Economy

I spent time with Kevin McIntyre from Leverage Agency and Paul Sewell of the AVP during Super Bowl weekend.  I wanted to know how the AVP was doing on sponsorships during the down economy, and what creative things they were doing to keep and attract new sponsors for the league. The video is close to…

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Need A Sports Sponsor? Find Success With

Are you looking for a sponsor but are finding it harder to get funding because sponsors are cutting budgets and “spending smarter”? If so, is your answer.  Properties are fighting harder for sponsorships and looking for every edge they can get in reaching decision-makers.  Luckily for us SponsorPitch is a company that provides a…

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