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Tag Archives | Sports Branding

World Handshake Day: Shaking Hands After Games

The handshake is usually a representation of an agreement, peace or welcome within society and culture of the United States. We frequently see the handshake before and after political debates, introduction to a podium or a new person, and the common formality during athletic competitions as an expression of good sportsmanship. The origin of the…

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NBA Playoff Elimination: What to do Now??

Let’s not sit around and cry about it! I understand it’s their profession, they care deeply about it.  But once you get eliminated from the NBA playoffs you can’t just sit around and sulk.  You have to get back up and make your fans care about you still and your team relevant during the rest…

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What Will a Victory at the Masters Mean for Rory McIlroy?

Last year was perhaps the best of Rory McIlroy’s career. Coming off of his first major win at the 2011 US Open, he followed it up in 2012 by with a USPGA title. He was then a key part of one of the most remarkable sporting comebacks in history, when Europe fought back from down…

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March Madness: From Cinderella to Top Dogs

It’s that time of year again, as conference tournaments swing into full-effect and universities and a nation of college basketball fans prepare for March Madness. The NCAA tournament is considered one of the most decorated, competitive and exciting tournaments in all of sports. What makes it so special and exciting? Tradition One-and-done elimination format Upsets/Cinderellas….

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The Actions of February Roster Trimming

Qualified personnel within each NFL team’s Front Office thoroughly evaluate the entire player roster at the conclusion of each season. And while every team has moves it wants to make to better the team for the subsequent season, only a limited number of options exist prior to the start of the new League Year on…

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RG III’s Injury Could End up Hurting Team Significantly

The NFL Players Association said Friday that it would not pursue any sanctions against the medical staff, on the sidelines, during last weekend’s game that produced the significant injury to Robert Griffin III’s right knee. In addition to the medical team, that is a permanent part of the Washington Redskin’s organization, highly recognized orthopedic surgeon,…

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Branding for Today’s Sports Job Seeker

Ritz Carlton hotels say “Let us Stay with You” and the Four Seasons boasts, “Fifty Hotels. Twenty-Two Countries. One Philosophy.” These brand names and their respective branding statements conjure luxury and high-end customer service. What does your brand say about you? Do such marketing terms as reliable, efficient come to mind? What about, consistency, integrity, professionalism?…

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MLS Partner SponsorPitch.com is a Game Changer

The New MLS Partner is on The Fast Track to Becoming The Go-to Site for Sponsorship Professionals Looking for New Connections. There’s a new kid on the sponsorship block, and all the other kids better take notice. At a time when brand marketers are always asking for more from their sponsorship opportunities, SponsorPitch.com is working to deliver…

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A Sports Brand is More Than a Logo

A brand is so much more than a logo and name and this applies to all organizations, sports or otherwise.  One good definition of brand is by best-selling American author and marketer Seth Godin who states: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…

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Shooting a Good Sports Image for Social Media

One of the biggest problems I faced when working with corporate clients in media was convincing them of the importance of using only quality photographs to help convey their brand correctly. I can never understand why businesses and sports persons will spend thousands on ‘flash websites’ but never invest a few hundred dollars in a…

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How Exclusivity Can Be Big for Athletes in Social Media (Part 2)

A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…

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How Athletes Can Build Their Personal Brand

It’s no surprise professional athletes are using social media sites like Twitter, Facebook, and even Ustream everyday.  Being an ex pro athlete myself (even on a smaller scale than the NFL) I loved connecting with my fans before and after games. I had my regular group of fans that would come down by the field…

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