Sports Agents

In Australia, sports agents have recently been on the receiving end of some bad press. There have been stories of indiscretions in both AFL (Australian Rules Football), involving Ricky Nixon, and NRL (Rugby League), with Sam Ayoub. The reports have tainted both the respective sports as well as the reputation of sports agents.  I won’t dwell on the alleged abuses of power, but will take this opportunity to explore some of the more ground breaking sports agent-player relationships.

Agents have played an increasingly prominent role in professional sport since the 1970s. In Australia, according to the Sydney Morning Herald newspaper, the sports of Rugby Union, Rugby League and Australian Rules Football have 65, 89 and 61 agents, respectively, while soccer has 39. On a global scale, soccer has over 5,482 agents accredited by FIFA (the governing body).  In America, football has almost 700 NFL accredited agents.

Sports agents are imperative to any athlete and their role is diverse and varied. A good sports agent will essentially manage any activity that boosts the value of the athlete’s career. The most important aspect is negotiating contracts, but agents will also handle public relations, legal issues, investments (creating an income stream for the athlete post-retirement) and public appearances. [click to continue…]

About Chris Conway

Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.

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The role and compensation of a sports agent is often misunderstood by the public. A sports agent’s job is to market the athlete or the products associated with that athlete to promote the athletes career. The agent works to negotiate contracts that are in the best interest of the athlete. What we don’t see is the incredible amount of personal sacrifice it takes to acquire and manage each client.

A sports agent is available 24/7/365 for his clients. Hundreds of phone calls with players, their families, physicians, and sponsors. Countless meetings with team owners, managers, and coaches. NFL sports agents in particular spend an enormous amount of time negotiating contracts, including player injury provisions and public relations presence. Networking is a huge part of a sports agent’s daily life – it never stops.

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About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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Canadian VeggieGraduating from your undergraduate institution in April or May and want to break into the business of sports (particularly in the representation of athletes) but have no idea where to start?  Here’s a list of options.  There is no “right”  path to success, but the following list provides some insight into ways that you can better prepare yourself for the life as a sports agent and possibly get your first foot through the door.

1. Don’t Stop Learning

Have you taken the LSAT or GRE?  If not, it may be too late to take either standardized test in order to be admitted into a law school or masters program this Fall.  If you have taken one of the 2 tests, you may want to consider getting a graduate/law degree.  For one, the NFL requires that you have one if you wish to be certified by the players’ association.  But even if you just want to focus your practice on basketball, baseball, or some other sport, the knowledge, tools, and connections you will gain from a masters program or law school are very valuable in this field.  My own two cents – Go to law school and see if the school allows you to take some out-of-law classes like Sport Marketing.

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About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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LexnGerTiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear.  “I know I have bitterly disappointed all of you,” said Woods.  “I have made you question who I am and how I could have done all the things I did.  I am embarrassed I have put you in this position.  For all that I have done, I am deeply sorry.  I have a lot to atone for.”

Tiger screwed up, and he finally was doing what anyone who screws up badly should do; take ownership for your mistakes, and let people know what you plan to do to fix them.

As responsible salespeople, we can learn from Tiger’s example. On occasion, we’re going to screw up an order, type in a wrong seat number, forget some paperwork, or fail to follow up with a phone call we promised to make.  Rather than run and hide, the sooner we can recognize our mess-up, the better off everyone will be.

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About Bill Guertin

Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer.  He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market.  Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla. 

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drakegoodman(This is a guest article by Cabe Flesher)

As the old saying goes, “it’s not what you know, it’s who you know” and this can’t ring more true than in the wide world of sports, specifically sponsorships sales.  We are out there everyday trying to get in the door somehow and we have all heard the phrase, “Oh, I know someone I can call or email”.

Well, speaking from the trenches, it’s best to build on that network as much as possible.  Networking now isn’t always about hitting the latest local networking event, which we all know is filled with the same sales people trying to sell each other and vying for the for real buyers in the room.  It’s more about reaching out to our peers on a national level trying to develop a bond there that will someday pay off.  Let’s face it we got into sponsorships because we want to get paid.  So however you can achieve that should be your goal.

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Johan KoolwaaijWhen someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through.  It doesn’t make them liars or bad people.  It’s just the law of averages.  We know people get busy and have other priorities come up in their lives.

Are you kidding?  Something else is more important than getting back to you about their awesome seats?  C’mon!  You don’t have to take that crap! Push the odds in your favor!

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About Bill Guertin

Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer.  He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market.  Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla. 

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Ed Coyle PhotographyThe holidays have passed us by, it’s 2010, and for those of us who hibernated for several days, it means it’s time to get back to work.  Over the years I’ve seen an inordinate number of people give me excuses why it’s not the “right time” to sell someone right after the holidays:

  • “Everyone’s hung over.”
  • “People are hitting the ground running, and they’re too busy to talk to me.”
  • “Their budgets have just been set for the year, and there’s no money for me.”
  • “People have more important things to do, and I’m the last person they want to talk to right now.”

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About Bill Guertin

Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer.  He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market.  Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla. 

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Love your Enemies

“If you’re an agent, don’t be friends with other agents.”

 

It should not come as a surprise that the agent who wrote the statement above is one of only a very few in my industry that I do not get along with.  He attempts to steal clients from other companies, talks down on his competition instead of listing his positive qualities to potential clients, and will be dealt with by his players’ association, and hopefully weeded out of the industry.  But is he correct in his statement?  If you are an agent, should you treat all other agents as your enemies and never speak to them, only about them?

 

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About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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Andy RoddickMost amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contract does not pay much. The second and third contract will garner the big bucks. In all actuality, though, if an athlete wants to truly strike it rich, he will be the best at his trade, and command most of his earnings off of the field of play.

Tiger Woods, Phil Mickelson, LeBron James, and a host of other superstar athletes make more money per year in endorsements than in salary and winnings. An endorsement is simply an athlete giving approval, sanctioning, and support to a product or service. The product or service being endorsed hopes to benefit from a boost in image through the association with the athlete…with the intention of earning more profits in the end. The athlete receives compensation for endorsing the product or service.

In the past, endorsements included an athlete making public appearances, recording television commercials, and posing for billboards, often in exchange for an up-front payment. Times are changing. [click to continue…]

About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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