Sports Ads

It was business for me as usual this week since I celebrated Thanksgiving last month, although I wouldn’t mind a second helping of turkey. Regardless,  I want to do a short list of things that I’m thankful for this year as a sports fan.

  1. Vancouver 2010 Olympics: Not only was it the time of my life in my hometown, but there were plenty of great stories there, from strategies to rivalries to upstarts. I also relished the opportunity to learn a lot more about smaller amateur sports.
  2. Youtube: As excited as I am about athletes tweeting me back, there’s no social media tool that’s influenced my sports experience as much as Youtube. I’m now able to see Canucks hockey highlights in full HD anytime I want, mashups of comedic sports ads, and….
  3. Blake Grffin. Yikes. White man jumps high. Way high. Billy Hoyle would approve.


What are you thankful for this thanksgiving in the world of sports? Let me know in the comments below. Now this week’s posts… [click to continue…]

About Sam Chan

Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.

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logo_2010-Super-BowlSuper Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world, with more than 36 million domains under its management.

The Super Bowl is one of the most-watched television events on a yearly basis, with somewhere between 40 – 43% of households watching (98 million viewers in 2009). Two days ago, Nielsen released survey results that stated just over half of the audience that tunes into the Super Bowl enjoys the commercials more than the actual game. “This survey reinforces the value of the Super Bowl as a marketing bonanza, featuring one of the most receptive TV audiences in the world,” said Randall Beard, executive vice president of Nielsen IAG. “With so many viewers waiting for the pitch, the pressure is on advertisers to create and place ads that will have a lasting impact.”

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About Sam Taggart

Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.

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