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Social Media Lessons Learned From Professional Athletes

Say what you want about how athletes use social media marketing, but it’s an extension of their personal brand, both on and off the field. In this short-attention span world, we can learn a lot from athletes as they continue to connect with their fans through fresh content and unique programs. Athletes that continue to lead…

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The Social Development of Athletes – Part I

Don’t You Know Who I Am? It seems that we constantly hear complaints about the lack of accountability or lack of maturity of professional athletes, from both society and fans alike.  They say that athletes have overly inflated egos. They claim that athletes can get away with anything.  They state that athletes make too much…

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Post-Career Athletes and Money: How Athletes Can Protect Themselves from Financial Ruin

We’ve all heard the grim statistics about broke post-career athletes – 78% of retired NFL players are broke or experiencing severe financial stress after just two years. The NBA isn’t much better with an estimated 60% broke within five years. Most athletes, when they’re just starting their sports career, say that fame and fortune will…

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Why Professional Athletes Struggle with Retirement

With all of the hype surrounding around Ian Thorpe’s comeback, you might have missed the latest announcement of another former Australian ‘super-fish’ Michael Klim returning to the Aussie swim team for London. At 33, he is a three-time Olympian who started his own range of skincare products after announcing his retirement in 2007 (when he…

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Secrets to Working with Pro Athlete Clients

In my work with current and retired pro athletes, I’ve made a few discoveries along the way. Basically, working with pro athletes, specifically NFL athletes, requires the same principles and ethics as needed for any other client. If you are currently working with, or have aspirations to work with, pro athletes in any sport, here are a few tips I’ve learned and regularly practice in my own business:

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Beckham, Thanks For The Memories

I’ll warn you now this isn’t one of my typical articles, if you’d like to read about how sports can utilise social media, I’m sorry to disappoint you (this time), but I feel sometimes we need to take a step back from social media and remember exactly why it is we love sport so much. This is simply an article to say thank you to a sporting icon and a true England legend.

Growing up in England, football was my first love and David Beckham was my first sporting idol. Last night it seems Fabio Capello called time on Beckham’s extraordinary England career when he said “I thank [David] very much for helping me at the World Cup but probably he is a little bit old.”

Even though Beckham has always come back stronger whenever he’s faced adversity or been dropped in the past, even as his biggest fan, I would admit that it’s hard to see him coming back this time.

Beckham though, will never quit on England and give up a chance to play for his country.During an interview with BBC Sport in July he said; “I’m not ready to step aside. If I don’t get picked for England again then I’m very proud of my record, 100 starts and 115 games. I’m very proud of that but I still believe I have a part to play. I take each day, week, month and year as it comes. Like I say, I never want to step down from playing for my country.”

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Pro Athletes Help Fight Childhood Obesity

From the National Football League to the National Basketball Association, professional sports organizations and their athletes are realizing that they could have a positive influence when it comes to getting kids to move off the couch and onto playgrounds and in organized physical education. Newest to the anti-obesity team isBoston Celtics forward, Paul Pierce, and…

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Life After Football: What comes next?

Super Bowl XLIV is a mere memory now. Faint echoes of “Who Dat” ring in our ears. We’ve seen a Brees blow through and we’ve seen the burning Bush. For fans, the season is over and we’re wondering what to do on Sunday afternoons. We could relive the season by watching games of our favorite…

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Reputation Management: Athletes Facing Controversy

(This is a guest article by Wesley Mallette) Athletes in trouble. We see it every day in the news and find ourselves wondering aloud, “Wow. Did they really just say/do that?” The vast majority of athletes will face a crisis of some proportion during their career or post-career. How they handle it is everything, and…

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How Athletes Can Build Their Personal Brand

It’s no surprise professional athletes are using social media sites like Twitter, Facebook, and even Ustream everyday.  Being an ex pro athlete myself (even on a smaller scale than the NFL) I loved connecting with my fans before and after games. I had my regular group of fans that would come down by the field…

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Baseball’s Diamond in the Rough: The Florida Marlins

(This is a guest article by Stephen Lombardo) It is unlikely for the Marlins to make news in January.  Usually they handle their in-house business around this time of year.  Trying to keep guys like Hanley Ramirez and Josh Johnson are priority number one for this so called small market team.  However, this past week,…

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Athletes Step Up to Help Haiti Earthquake Victims

So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes. During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They…

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