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It Takes More Than Balls To Achieve PR Success In Sports

I’ve recently seen several people say they would like to see the meaning of PR change from public relations to people relations. Whatever you call it, teams and athletes are better for using it in their professional arsenals. As we take in the U.S.(tennis) Open these next two weeks, we’re reminded of the added value…

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Vick Has His Say, But Do We Believe Him? Does It Matter?

Despite lots of competition, the lead sports public relations story continues to be former Atlanta Falcons quarterback, Michael Vick. Since we last met, the Philadelphia Eagles signed Vick to a one-year contract for $1.6 million with a second-year option worth $5.2 million and incentives. Vick, for those who aren’t familiar with his story, served 18…

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