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Overtime Post – The Eyeball Shift

Thanks to a friend, I got to catch a hockey game live at the arena earlier this week. Other than the game itself, (the Canucks won, naturally) what interested me the most were the intermissions. Sure there were the usual bunch who went out for their restroom runs and beer refills, but there was also…

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Using Mobile Apps in Sports Marketing

The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…

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My Top 10 Mobile Sports Apps

It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all.  I have composed a list of my personal favorite mobile applications so that you can be up to…

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