True Passion in Sports Sales: Believe In What You Represent. I love what I represent. A sports talk radio station. My own marketing company. I’m not a die hard “super fan” of the station that I sell for. But I do love the competition of sports, the teamwork and team building aspect, and the levels…
Tag Archives | Mike Rudd
Hot Dog Stand Marketing: Sports Sales Vol 1: Remarkable Level of Customer Service
The economy in America is going to crumble because of healthcare and our deficit. Europe will become a continent of third world countries because of the debt crises. The NFL is going to be banned by the government because of concussions. There will NEVER be another band like the Beatles or the…
5 Must Ways to Sell in Sports Sponsorship
Congratulations, you are in Sports Sponsorship! What does that really mean?? Uh oh! You are in that dreaded S word career now…SALES! It’s actually a great and proud (if you do it the right way) career to be in, and since I am a “Sales Guys with a Hot Dog Marketing Problem” and have been…
Sports Business Dress Code: What to Wear to Work
“What the heck are you wearing!?” Those are words that you hope to never hear from your boss. Though it might not be as strict as the NBA Dress Code after David Stern decided to enforce a dress code because guys like Allen Iverson were wearing white turtle necks with jerseys over them, your company will…
Pros and Cons of Constant Sports Media Coverage
Has all of Twitter gone Crazy?!?! It’s everywhere. And it’s in your face all of the time: Sports Media Coverage. I actually recall days just ten years ago when SportsCenter would air a live episode at 7am and then air the same one over and over again all morning long until another new one at say…
AAA Baseball: The Dog Days of Summer
The sweat literally drops off your earlobe and hits the ground. The back of your shorts begin to get sticky by the second inning and the thought of extra innings starts to make you grumpier than Kobe Bryant when he doesn’t win an NBA title. That description can only mean one thing! The dog days…
Goal Setting to Get a Sports Job
Listen here Sonny Boy! Set goals to achieve your dreams! How many times have we heard Uncle Bob tell us that when we were growing up as kids? Great advice, generally though Uncle Bob did not also provide the actionable path to how to set those goals and what those goals needed to be in…
The Future of Olympic Basketball Pros and Cons
Is this the last time we will see a USA “Dream Team” in the Olympics? As the USA Men’s Basketball team continues its quest for the Gold Medal (at my time of writing this they were scooting into a semi finals matchup with Manu, Scola, and the gang) WIN or LOSE one thing is for…
Recipe for Sports Success: What your Manager won’t tell you
You have landed your job in sports business! Now what? Congratulations! You are part of the working order. Whether it is your first gig fresh out of school or you have finally made the career switch to an industry you truly love and wanted to be in, your sports business and sports marketing career has…