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Madden 25 Finds Success In “The Bet” Campaign

With the recent release of Madden 25, EA sports was looking to better their marketing efforts.  By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…

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World Cup by Word of Mouth

Following on from my last article, The World Cup Brings Big Opportunities Brands, I’d like to keep the focus on the World Cup and highlight another great marketing campaign revolving around the tournament.

Last week I had the opportunity to catch up with a few members of the team from 1000heads, a word of mouth agency here in London, and one of the (many) things we spoke about was their 32 Dishes campaign.

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The Beginning of the Mobile Takeover

(This is a guest article by Michael Coco) We all strive on the ability to obtain information when and how we want it; and it is becoming more and more popular to receive that information through our mobile devices. Millions of people use Twitter, Facebook, LinkedIn, and many other social networking sites every day. The…

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The World Cup Brings Big Opportunities For Brands

The World Cup is the world’s biggest sporting event, and I can hardly wait. There is something special about this tournament. It attracts a wide audience of people from different cultures and very few other sporting events can evoke such emotion and passion from across the globe. This World Cup is also the first in…

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