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Los Angeles Kings Market Strategy Utilizes ‘Commonality’

In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following.  The Lakers, Clippers, and Dodgers ran the Los Angeles scene.  Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base.  Gretzky brought…

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3 Ways Sports And Social Media Build Fan Loyalty

Social media has become a trend in the sports world that is sure to stick around for a while.  Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans.  In return, fans are expecting more from their favorite…

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LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice

The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were. That on-ice success translated to success over their social media channels as well. The LA Kings became a…

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Best Sports Teams on Tumblr

Tumbling Along That would be a good way to describe a vast amount of blogs on Tumblr.  Just sort of tumbling along, posting here and there but not a huge amount of overall direction to where they are headed (I hope my own personal blog is not one of those but I am sure some may think…

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Sports Mayhem in LA: the City of Playoffs

IT IS MAYHEM! Sports Mayhem has officially hit Los Angeles aka “City of Playoffs“ and while it may be short lived (I don’t see how the Lakers are going to come close to beating the Thunder) the LA Lakers, LA Clippers, and LA Kings are alive and well deep into the playoffs! Even my good…

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Social Media Activation During the NHL Stanley Cup Playoffs

Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…

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Six Unique Holiday Themed Sports Promotions

With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess. In this piece we will look at 6 different ways teams are trying to raise money…

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Interview with NHL Sports Agent Scott Norton on Social Media, Twitter Campaigns

Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.

While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays’.

I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say:

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Hockey Hall of Fame Great: Luc Robitaille

An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA.  Luc talks openly about his transitions in hockey.  He played most of his career with The Kings, yet got traded somewhere…

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