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How Will Online Streaming of The Masters Change Sports Broadcasting?

Written by in Sports Business

This year, viewers who wanted to watch the Seahawks beat the Broncos had a new option: stream the game online. Fox offered Super Bowl XLVIII live streaming on FoxSportsGo.com and the Fox Sports Go iPad app, and viewers were able to load up streaming video and keep track of every touchdown. Although online sportsbook TopBet…

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Emirates Spans The Globe With Tons Of Sports Sponsorships

Written by in Sports Sponsorship

It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft.  This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them.  Name a sport and Emirates probably has a sponsorship hand in it. With…

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Masters Winners From 1934-2012 (INFOGRAPHIC)

Written by in Sports Technology

There’s nothing like the majestic nature of The Masters. This legendary tournament seems to transcend time, getting better year in and year out as millions tune in to see who will be the one to win the lustrous green jacket. The action has already seen some fireworks with a 14-year old making the cut and Tiger…

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What Will a Victory at the Masters Mean for Rory McIlroy?

Written by in Featured Articles

Last year was perhaps the best of Rory McIlroy’s career. Coming off of his first major win at the 2011 US Open, he followed it up in 2012 by with a USPGA title. He was then a key part of one of the most remarkable sporting comebacks in history, when Europe fought back from down…

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What Makes the Masters so Special?

Written by in Sports Marketing

It is finally April and soon the attention of the golf world will be on Augusta National, and the Masters. Many golfers would choose the Masters as their favorite tournament, and many golf fans feel the same way. But what is it that makes the Masters so special? What is it that makes it such…

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The Social Side of Golf – The Masters of Social Media

Written by in Social Media in Sports

For the big names in golf, Twitter is a great way to keep the fans posted on the goings on in the golfing world. With the golfers in the world getting ready for the US Masters, there’s a bit of a buzz on the social networking site for all things golf. Regardless of whether you…

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Sports Social Media: Nike in Hot Water over Tiger Ad

Written by in Social Media in Sports

Tiger Woods is back on top of the golf world. On Monday, golf’s most illustrious player regained his world #1 ranking, which he lost in October of 2010. Just as things seem to be turned around for the superstar, his name is back in the media in a negative way. Nike, one of Tiger’s main…

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Golf as a Networking Tool

Written by in Sports Networking

Golf as a Networking Tool Strengths in Playing Golf Everybody knows that it’s not what you know, but whom. Creating, maintaining and growing networks of business contacts however are difficult and time-consuming tasks, and unfortunately there is no silver bullet, no quick and easy answer. There are however, useful and practical tools for accomplishing this…

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Seve’s Spanish Sporting Legacy

Written by in Sports Business

On May 7th the sporting world lost of one its finest ambassadors. Golfing legend Severiano ‘Seve’ Ballesteros sadly passed away at his home in Pedrena, Cantabria, Spain. Ballesteros, diagnosed with a brain tumour in 2008, was aged 54. Seve’s golfing record speaks for itself. The Spaniard won five Majors – three British Opens (‘79, ‘84…

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Playing Golf Without A Membership

Written by in Uncategorized

(This is a guest post by Debra Miller) Golfers use approximately $800 million in golf balls every year. We all know how expensive the game of golf can be, let alone a golf membership at an exclusive country club. However, there is a way to play at famous private courses without mortgaging your house or…

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PGA Responds to Missed Opportunity

Written by in Sports Marketing

Has it really been one month since I constructively criticized the PGA Championship for not allowing fans to bring their cell phones into its 2010 event at Whistling Straits?

It should not have been that long, because it was quickly after that blog was posted that I received a phone call from Ken Lovell, Vice President of Media Development for the PGA Tour.

With the Ryder Cup on the docket for this weekend and people thinking golf during an already predictable media-heavy football season, I decided that today was the “better late than never” time to share what Lovell told me about how the PGA is in tune with its fans’ desire to shoot photos and react to what’s going while they attend a professional golf tournament.

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PGA misses PR Opportunity with Fans

Written by in Social Media in Sports

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

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