Amateur athlete sponsorship and social media are becoming increasingly intrinsically linked. Many athletes are limited by their National Sport Federations on the placement of personal sponsors branding on their race gear. As a result, they must great creative to unlock value and solicit additional supporters. But how does an athlete, after building up an onlineRead more →
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Whether you like it or not, social media is one of the most accurate ways to gauge what people are interested in. It doesn’t mean people always post the most accurate opinions, but at least you can see what they’re interested in. This is even more true when it comes to sports. Just hop on FacebookRead more →
Finally, we’re here. The World Series. There’s no greater stage in sports, no greater moment than the last out made each season, and no greater battle between the two teams than the one for…social media supremacy! With the last two remaining teams having been decided and the World Series underway, we know how the teamsRead more →
Social media feeds everywhere were set ablaze during prime time football games on television during the NFL Referee Lockout. Whether you were on Facebook, Twitter, Tumbler, Google+ etc, you were sure to see more than one of your friends (aka angry football fan) post about the terrible calls during the games. To give you an example, during oneRead more →
Here we stand with four teams left, each series destined to be a grueling battle for its league-respective pennant. Coincidentally, the four teams with the most Twitter followers heading into the playoffs are the four that remain. By this logic, we ‘ll be looking at a New York Yankees/San Francisco Giants World Series in dueRead more →
With the Wild Card playoff games over and done with, protests denied, and the Division Series games underway, it’s time to look at the remaining matchups a little closer. Be it from loyal fans or playoff bandwagoners many of the remaining teams have strong online presences, but how do the teams stack up in terms ofRead more →
FaceBook, the social media giant, is the forefront of fan and team connection. You can make a case for Twitter, but there’s something more personal about FaceBook. Nearly everyone has one, and fans around the world can join together to show their pride for who they “like.” A little over a year ago, FaceBook addedRead more →
The 2012-13 NFL football season is upon us, and what better way to bring in the new year than by seeing if your team made its way onto Sports Networker’s list of most engaging NFL team facebook fan pages. The basic criteria we used in examining all 32 teams consisted of (1) most posts inRead more →
The NFL Season has nearly arrived! And Eli Manning’s 2nd Superbowl Trophy is far off in the distance as all 32 teams gear up for another run at a championship. Eli can take to heart that he has two rings and Tony Romo has none and the Cowboys have only one playoff win since 1995Read more →
It’s been a whiplash-inducing ride watching the Euro Cup for the past nine days, and I mean ‘watching’ them on Twitter! Nowadays, it’s not just a simple act of going to your local pub, paying for the pay-per-view fees they charge for admission and relishing your favorite pint while watching a match here and there withRead more →
Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public.Read more →
What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of theRead more →
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