Top Menu

Social Media Wall At US Open Among Newest Social Projects In Sports

Social Media Wall will be big at US OpenIf seeing your tweets on a small screen isn’t enough for you, perhaps the US Open of Tennis has just the thing:  a giant social media wall 50 wide by eight feet tall.  So get ready to hashtag #usopen with your clever thoughts and ideas.  Fans everywhere are eager for more social media interaction, and sports entities are finding news ways to fulfill their needs.

Social media wall sure to be a hit with fans

Not only will fans have the ability to see their tweets on the big screen, but relevant content will be pulled from Facebook and Instagram as well.  All appropriate content will also be displayed on usopen.org.

With the official hashtag of the event being #usopen, fans will easily be able to share their photos, thoughts, and ideas, while keeping a keen eye on what is trending.  This wall is sure to bode well for event awareness, as well as awareness of the three sponsors of the social media wall:  Xerox, Esurance, and Chase. Nicole Jeter West – director of digital strategies and partnerships for the USTA – believes the wall’s reach will expand to a larger scale:

“It also connects our global fan base, combining them with the live event and the attendee.”

The US Open isn’t the only sports entity striving to fulfill the social media needs of fans.  Take a look at these other social media projects making waves within sports:

New Jersey Devil’s Mission Control

20a3e50e-5a98-484c-9ead-612a925c6308The New Jersey Devils paved the way for other sports teams by being one of this first to utilize a social media “command center”.  Mission control is a fan controlled social media suite located inside the Prudential Center.

The Devils carefully chose 25 social media savvy fans, the self-proclaimed Devils Army Generals, through Facebook and Twitter to act as the voice of the team’s fan base using Devils’ social media platforms.  These “army generals” go by the handle @DevilsGenerals.

Jeff Vanderbeek, Chairman and Managing Partner of Devils Arena Entertainment, had this to say:

“Mission Control will allow our team to connect directly with our fan base, expand the Devils’ presence throughout social media platforms, and ultimately give our fans the opportunity to be a part of the Devils family.”

San Francisco Giants @Cafe

Giants @CafeThe San Francisco Giants have a great new feature at AT&T Park.  The new social media cafe is located behind the centerfield bleachers.  Not only can fans keep an eye on the game, but they will find a state of the art 12 foot by 4 foot video wall displaying Giants baseball social chatter throughout the world, including trending tweets, popular Instagram photos, results from Facebook polls and check-ins.

The @Café will feature a coffee bar serving Peet’s Coffee and Tea and offer full espresso and coffee service served by Juma Ventures, making it a true cafe.  This is a great place for fans to relax, catch some baseball, and keep an eye on the social media universe surrounding the San Francisco Giants.

Do you think these social media projects are worth the time and money for sports teams?  Add your favorite social media projects to this list.

Photo credits – spitfireseattle.com, pitchengine.com, sanfrancisco.giants.mlb.com

sports-networker_AFP_728x90

Latest Posts by Josh Hoffert

HUB_2197485b

The Olympic Games only come around every four years; not news to most.  But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…

emirates2

It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…

70a7a8bc-3a06-4a2a-b03e-968890d6e366_bowl-games-map2

Alas, it’s the season many college fans have been waiting for:  College Football Bowl Season.  And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…

securedownload

The NHL’s Winter Classic series has a short, yet storied six year history.  In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…

Nelson-Mandela’s-Top-Five-Contributions-to-Humanity

Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life.  News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology.  To get a full dose of…

131204134959-sochi-olympics-snowboard-uniforms-us-burton-single-image-cut

“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…

mclaren-mp4-28-2013-formula-one-race-car_100417377_l

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

fifa-ios-app

Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe.  The group draw is in itself an event, with television audiences in the hundreds of…

maxresdefault

This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…

thanksgiving-nfl-2013

Thanksgiving is a day of wild amounts of food, crazy family members, afternoon food-naps and the unpacking of seasonal decorations. But one thing brings everything together nicely – seemingly wrapping turkey-day in a big bow – NFL football. However football, like food, doesn’t just come served on a silver platter without the prep-work. It is…

, , , , , , , , , , , , , , , , , , , ,

No comments yet.

Leave a Reply

Website Managed by T3 CONNECT