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‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States

Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities.  TheSportingNation.com may be on to something with their unique approach to reaching the market.  Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…

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Barclays Center And Nets Strategically Partner With CBS Radio

Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York.  With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…

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Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’

I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…

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Sports Business Weekly Buzz

Bob Arum Says Deal Reached For Yankee Stadium To Host June Bout Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP. Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout. (www.sportsbusinessdaily.com) LPGA renews Blue…

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