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Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’

by |December 6th, 2010

I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he has been so successful and how he has managed his brand along the way. His faith, perseverance, and up-bringing helped shape his brand and provide guidance through a rollercoaster of a professional career, and the following interview shares some great insight on the life of Evander “The Real Deal” Holyfield.

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About Lewis Howes

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Sports Business Weekly Buzz

by |March 6th, 2010

wallygBob Arum Says Deal Reached For Yankee Stadium To Host June Bout

  • Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP.
  • Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout.
(www.sportsbusinessdaily.com)

LPGA renews Blue Diamond, signs Florida’s Natural

By John Lombardo
  • The LPGA has renewed its sponsorship deal with Blue Diamond Almonds and signed Florida’s Natural Brand citrus growers as an official partner.
(www.sportsbusinessjournal.com)

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About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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