One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Bill Guertin, CEO – Stadium Gorilla. Who…
Tag Archives | Bill Guertin
Tips on Apologizing for Salespeople
Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear. “I know I have bitterly disappointed all of you,” said Woods. “I have made you question who I am and how I could have done all the things I did. I am embarrassed I have put you…
Get Out of a Sports Ticket Sales Slump
So you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do. This sports thing wasn’t what you thought it would be. This…
#ClicheWednesday: Reaching New Goals
It may sound cliché, but I think everyone in the New Year should set out to try a few new things. Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day. It was random, but knowing his use…
How to Get More Callbacks from Prospects
When someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through. It doesn’t make them liars or bad people. It’s just the law of averages. We know people get busy and have other priorities come up in their lives. Are…
Selling Tickets to the Family
Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional….
What to Say When Your Prospect Says, “Call Me Back Later”
You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal. All of a sudden they say, “I’ve got some other pressing things that are going on right now, so I have to…
Getting Past Bertha: The Rules of Gatekeeper Engagement in Sales
We all know who Bertha is. She’s the ever-present Gatekeeper… the evil lord of the Decision-Maker’s precious appointment book, telephone, and front door. She eats unsuspecting sales reps for breakfast. She’s been around the block, and knows what you’re up to. You’re a Salesperson, and as far as she’s concerned, you’re the enemy. She’s made…
How to Increase Ticket Sales for Your Sports Team
I had the pleasure to meet with fellow SportsNetworker.com writer, Bill Guertin, during one of my business networking events that I hold around the country. This event happened to be in Cleveland where Bill was doing some ticket sales consulting with the Cleveland Cavs and meeting with the Cleveland Browns as well. I already knew…
Why People Want “Deals” and Buy Value
The promise of a “great deal” or a “one-time-only opportunity” is an age-old advertising message that gets everyone’s attention, even in the world of sports tickets. But is “the deal” what people really want, or is it something else? We’ve all bought a cheap pair of shoes, a shirt, or a bargain electronics item, and…
How To Answer, “I Don’t Have Any Budget Left”
As a sports ticket sales rep, you’re used to hearing ridiculous and off-the-wall excuses from your customers as to why they’re not interested. One of the most airtight and hard-to-fight objections, however, is the budget issue. This objection takes several forms. A prospect may say anything like, “It’s not in the budget,” “My budget’s been…