Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear. “I know I have bitterly disappointed all of you,” said Woods. “I have made you question who I am and how I could have done all the things I did. I am embarrassed I have put you in this position. For all that I have done, I am deeply sorry. I have a lot to atone for.”
Tiger screwed up, and he finally was doing what anyone who screws up badly should do; take ownership for your mistakes, and let people know what you plan to do to fix them.
As responsible salespeople, we can learn from Tiger’s example. On occasion, we’re going to screw up an order, type in a wrong seat number, forget some paperwork, or fail to follow up with a phone call we promised to make. Rather than run and hide, the sooner we can recognize our mess-up, the better off everyone will be.
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
So you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do.
This sports thing wasn’t what you thought it would be. This is way too stressful. Where’s all that fun and excitement you thought would be coming your way? This is more like…a JOB!
If you’re feeling this way, here are several things to consider:
Look at how you’re spending your time each day. Do you talk a lot with your co-workers about how bad things are? It’s a natural thing to do, but it’s not doing anything to move you forward. In fact, psychologists say that peer group reinforcement of a particular negative belief can actually hold you back. Is it worth feeling good for a few moments just to stay where you are?
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
It may sound cliché, but I think everyone in the New Year should set out to try a few new things. Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day. It was random, but knowing his use of social media in his job, it was new to me and I thought, hey good for Brian (@GrouponBrianSA).
New Year resolutions are about as common as New Year ’s Day hangovers and football. However, the essence of the motive is a great idea. Typically it is the execution and follow through that turns these resolutions into clichés.
Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
When someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through. It doesn’t make them liars or bad people. It’s just the law of averages. We know people get busy and have other priorities come up in their lives.
Are you kidding? Something else is more important than getting back to you about their awesome seats? C’mon! You don’t have to take that crap! Push the odds in your favor!
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional. Parents will often do WAY more for their children than they’ll do for themselves.
What kinds of things can you talk about regarding season tickets that can relate directly to a prospect’s family? Here are a few examples:[click to continue…]
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal.
All of a sudden they say, “I’ve got some other pressing things that are going on right now, so I have to go… but I have all your information, and I’ll call you back later.”
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
She’s the ever-present Gatekeeper… the evil lord of the Decision-Maker’s precious appointment book, telephone, and front door. She eats unsuspecting sales reps for breakfast. She’s been around the block, and knows what you’re up to. You’re a Salesperson, and as far as she’s concerned, you’re the enemy. She’s made up her mind; her boss’ office is the end zone, and she’s the entire Steelers front line.
When Bertha asks, “What is this regarding?”, we all know where she’s going. She wants to get to the bottom of why you want to waste her boss’ time, and if she doesn’t get a satisfactory answer, you’re getting flushed like last night’s Taco Bell. [click to continue…]
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
I had the pleasure to meet with fellow SportsNetworker.com writer, Bill Guertin, during one of my business networking events that I hold around the country. This event happened to be in Cleveland where Bill was doing some ticket sales consulting with the Cleveland Cavs and meeting with the Cleveland Browns as well.
I already knew that Bill was a great writer and had a wealth of information on how to boost ticket sales, and I was pleasantly surprised when we met in person and I realized he was a great guy to be around. Check out this brief video below where Bill shares with you a few of his tips on how to increase ticket sales.
The promise of a “great deal” or a “one-time-only opportunity” is an age-old advertising message that gets everyone’s attention, even in the world of sports tickets. But is “the deal” what people really want, or is it something else?
We’ve all bought a cheap pair of shoes, a shirt, or a bargain electronics item, and soon after we bought it we were sorry we did. You know what I’m talking about. Just look in your closet for that shirt you bought for peanuts that you’ve never worn. Ever.
Let’s say you’re shopping for a new car, and you don’t have a lot of money. Your intention might be to be frugal – to get the most car you can for the least amount of money. That’s your intention.
The reality is that for most of us, the bells and whistles on a car look and feel great. It’s hard to resist those little extras you weren’t prepared to pay for, but now seem like a shame to turn down. Those leather seats sure feel nice. The satellite radio is sweet, and it’s only, like, $199 more, and the service is free for a year. The towing package would could in handy for those used jetskis you’ve been looking at.
Your intention was to be frugal, but the reality is that we all want the best that we can reasonably afford. [click to continue…]
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
As a sports ticket sales rep, you’re used to hearing ridiculous and off-the-wall excuses from your customers as to why they’re not interested. One of the most airtight and hard-to-fight objections, however, is the budget issue.
This objection takes several forms. A prospect may say anything like, “It’s not in the budget,” “My budget’s been cut,” or “I just don’t have anything left in the budget”.
These are actually three VERY different objections, and need be handled differently! Let’s take each one separately and break it down: [click to continue…]
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
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Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear. “I know I have bitterly disappointed all of you,” said Woods. “I have made you question who I am and how I could have done all the things I did. I am embarrassed I have put you in this position. For all that I have done, I am deeply sorry. I have a lot to atone for.”
So you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do.
It may sound cliché, but I think everyone in the New Year should set out to try a few new things. Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day. It was random, but knowing his use of social media in his job, it was new to me and I thought, hey good for Brian (
When someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through. It doesn’t make them liars or bad people. It’s just the law of averages. We know people get busy and have other priorities come up in their lives.
Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional. Parents will often do WAY more for their children than they’ll do for themselves.
You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal.
We all know who Bertha is.
I had the pleasure to meet with fellow SportsNetworker.com writer,
The promise of a “great deal” or a “one-time-only opportunity” is an age-old advertising message that gets everyone’s attention, even in the world of sports tickets. But is “the deal” what people really want, or is it something else?
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