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Who Are the All Time Basketball All Stars?

The very first NBA All-Star Game ever was staged in 1951. This year the game will be celebrating its diamond anniversary, which is why the uniforms feature an integrated diamond pattern. Sunday’s game will go straight into the rich history of the NBA. As players and fans are making their way to the Staples Center,…

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The Michael Jordan Guide to Sports Career Success

Michael Jordan is the epitome of sports career success. Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after his…

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Kobe Bryant’s Social Media Enigma

When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t…

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LeBron James Is Coming To Town

On July 8, 2010, LeBron James announced a decision – a decision to leave the Cleveland Cavaliers as a free agent and join the Miami Heat for the next six seasons. Lebron has never made it a secret that he wants to win and win badly. Aren’t we all granted the freedom of choice to…

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Taking Control of Your Content

It all started on October 29th during a game between the Minnesota Timberwolves and the Milwaukee Bucks. Minnesota Center Kosta Koufos missed an open jumper. Several players, including the Wolves’ Kevin Love and Wes Johnson, went for the rebound. Love was hacked, sending him to the free throw line. As Love prepared to take his…

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LeBron James Shares New Image Through Nike Ad

Before you read further, watch Nike’s latest commercial, “Rise,” featuring LeBron James.

The Background

Since most of you already know the story, I’ll make this as quick as I can. Feel free to skip through if you know the background. The last four or five months have been interesting for the King. After seven years in Cleveland and no championship rings, LeBron James decided it was time to leave.

In a prime time ESPN event called The Decision, LeBron announced to the world that he would be “taking [his] talents to South Beach” to play for the Miami Heat. Cavs fans were furious, their hometown hero (LBJ is from Akron, Ohio) was leaving them, having never delivered the championship he promised.

Basketball fans from all over were upset as well, mainly with how LeBron decided to handle the announcement. Even though the money raised during the show was then donated to the Boys & Girls Club of America, most thought it was a pretentious and selfish way to announce his decision.

Throughout the offseason, LeBron has come under a lot of fire. He’s been called out for quitting on his team in the playoffs, for leaving Cleveland, for The Decision. Dan Gilbert, the Cavs’ owner, publicized a nasty letter about LeBron.

Recently, LBJ came out and said he thought that all of the backlash from The Decision was partially a race issue, and that if he were of a different skin color, none of this would have been a big deal. Also, in the past few weeks, LeBron has retweeted several hateful and derogatory tweets, examples of messages he says he receives every day.

In the end, LeBron’s image has changed from a beloved NBA superstar, a hometown hero, and possibly the one-day greatest basketball player of all time to the biggest villain in the league (yes, above Kobe, he’s going to get booed everywhere he goes), a selfish superstar who betrayed his city for more money (smaller contract, bigger endorsements), more fame, and an easier championship ring.

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The Secret to Mastering Free Throw Shooting

(This is a guest post by Ed Palubinskas)

The free throw shot is the most important skill to learn in basketball, and yet it is still the most inadequately taught. There is a huge lack or void of sophisticated shooting information out there. Just take a look at the national free throw shooting percentages in the pros, (75%) colleges (68%) and high schools about (65%). There is only a 10% difference between high-school and professional ranks.

We are all capable of shooting much better. However, we practice the wrong mechanics. Practice does not make perfect. Perfect practice makes perfect.

Also, knowledge is not power. Applied knowledge is power. The common denominator that mediocre shooters share is an obvious lack of scientific information applied to mechanical application.

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Loyalty in the National Basketball Association

NBA All-Star Chris Bosh of the Miami Heat recently made headlines being quoted for saying that loyalty has no place in free agency. Bosh mentions that at a store, you’d go to a store that has the cheaper price for your item, so how is basketball any different? You go where it makes sense for you.

I admit I was a bit shocked by Bosh’s comments because I am a fan of Chris Bosh and I respect everything he does on and off the court. While his new teammate LeBron James was busy rubbing it in Cleveland’s face, Bosh chose the high road and thanked all his Toronto fans for his time there. However, in this case – I have to disagree with Bosh. Just because sports are a business does not mean loyalty should be “an added bonus” as he puts it.

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Recap: Social Media Basketball

A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.

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Interview with Mitchell Butler

WHO’S HUGE IN SPORTS? is proud to present the interview w/ former UCLA /NBA Basketball star Mitchell Butler.
From Cafe Chez Marie Restaurant in West Los Angeles listen in on his takes of Coach Lavin, Ron Artest and the Lakers:

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Boys and Girls Club of America Winners during The Decision

The Miami Heat were not the only ones who came out big winners during the LeBron sweepstakes, as the Boys and Girls Club of America also did an excellent job of increasing their brand awareness during “The Decision.”

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The Nets’ Blueprint Wall: Extending the Story

Just before July 1, the Nets began to unveil a 225 foot x 95 foot painted sign on the side of a building at 34th Street & 8th Avenue in midtown Manhattan. The wall features prominent images of the Nets’ new owner, 6’8″ Russian billionaire Mikhail Prokhorov, and part owner & hip-hop legend, Jay-Z. Above their faces is the phrase, “The Blueprint for Greatness.” The Nets feel strongly about the direction their team is heading, and the wall is a tribute to the positive growth this organization continues to make.

The wall is part of an aggressive marketing campaign (along with several major digital and print advertisements), placed within walking distance of New York Penn Station, a major hub for the Nets moving forward. They will move to Newark for the next two seasons, at least, and then permanently to Brooklyn. Many, many Nets fans will pass through Penn Station in the years to come.

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