The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….
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Interview with Texas Rangers Director of Interactive & Social Media, Kaylan Eastepp
Texas Rangers baseball is all Kaylan Eastepp has ever known. She started with the organization as an intern, and now she is tasked with all things social media for the club as the Director of Interactive & Social Media. Kaylan shares how she handles the constant stream of social media, deals with Japanese sensation Yu…
3 Simple Ways to Gain Sports Industry Experience
If you’re pursuing a sports career, one of the most frustrating things you will hear from prospective employers are these two dreaded words: “Experience Required.” I always thought, “How can I get experience if no one hires me?” It never made sense to me until I started hiring college students and young professionals for a…
Why You Don’t Have To Be Marv Albert To Become A Sportscaster
When you think of great sports broadcasters, names like Bob Costas, Chris Berman, Marv Albert, or Pat O’Brien come to mind. If your dream is to become a Sportscaster, the first thing you think of might be anchoring ESPN SportsCenter on national television, doing play-by-play for Monday Night Football or covering the Olympics for NBC. Unfortunately, there…
Why the 10 Touch Points of Personal Branding are Important to Your Sports Career
“A good name is rather to be chosen than great riches.” — King Solomon There are countless articles and blogs that tell you how important it is to establish personal branding is in order to build — and grow — your career. And that’s especially true in the highly competitive sports business world. But how, exactly,…
Best In #SportsBiz This Week
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,…
Sports Networker – Interview Articles
One of the main areas of focus here at SportsNetworker.com is in helping our audience understand what it takes to make it in the sports industry. We do this by interviewing successful sports business professionals on how they’ve found success in the sports industry so that others can learn from their experience. Our interviews are…
How Tina Cervasio Landed Her Dream Job As A Sports Reporter With MSG Networks [VIDEO]
Click here to learn how you can join us for a LIVE Q&A with Tina Cervasio (DATE: Wednesday, June 20th – TIME: 12pm EST (9am PST) ————————————————————————————————————————- I had the pleasure of interviewing Tina Cervasio the other day. Tina is one of the most recognizable and versatile sports journalists in the largest media market in the…
7 Tips for New Sports Marketing Grads
New sports marketing grads, congratulations. You will soon be receiving a degree that signifies the years of hard work that you have spent learning and mastering your craft. Unfortunately, that piece of paper alone is not going to get you to where you want to be. The sports business is one of the most competitive…
How to Become a Sports Broadcaster with ESPN Anchor James Swanwick [VIDEO]
Meet James Swanwick. James is a New York-based ESPN anchor on SportsCenter, author of Insider Journalism Secrets and Become a Celebrity Journalist and co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky…
5 Ways to Overcome the Frustration of Launching a Sports Career
Launching a career in any industry can be a huge challenge. And in the highly-competitive sports industry that challenge can easily tun into frustration. As a sports career coach I hear a lot of people say they feel like they can’t break into sports because they have no idea how to get their foot in…
Sports Fan Engagement From Vancouver to Melbourne [VIDEO]
Meet Ryan McKee. He is the Fan Development Manager for Essendon Football Club in the Australian Football League. I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports. Back then, he was the Marketing Manager…