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PGA misses PR Opportunity with Fans

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

Hockey Nets Food Across Canada

Communication student Richard Loat has decided to embark on a journey across Canada to play ball hockey while raising money for local food banks along the way. The event, dubbed Five Hole for Food in honor of the most glorious way to score a goal in hockey, is fueled by sponsors Molson Canadian, Boston Pizza, and Marketwire, along with support from teams in the National Hockey League, American Hockey League, Canadian Hockey League and the East Coast Hockey League, and has relied solely on social media networks such as Twitter, Facebook, and Youtube to promote the event.

Resources for Athletes

Pro athletes always seem to have an abundance of resources at their disposal; whether they need to make a cross country move, assess their personality and skill level, get their financial picture in order, or simply find a post-sports career job or business. A multitude of businesses clamor for the athletes’ attention but which ones can they trust? I found two businesses that really put their heart and soul into helping pro athletes manage their career and life.

All About Sports Agents

The role and compensation of a sports agent is often misunderstood by the public. A sports agent’s job is to market the athlete or the products associated with that athlete to promote the athletes career. The agent works to negotiate contracts that are in the best interest of the athlete. What we don’t see is…

Open Letter to NFL Draftees

(This is a guest article by Wesley Mallette) Gentlemen, It’s almost here.  Big weekend. Life-changing weekend for you and your families. You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and…

Interview with Tom Kansaro, NFL

Do you ever wonder who is responsible for all the communications between players and coaches on the sideline and in the press box? What about the stadium video board and all of the stadiums sound systems? Tom Kansaro is one of 32 people across the NFL who handles this massive job. Check out his interview…

Sports Networker – Past Contributing Authors

Steve Richards As the Partner Business Manager at Sports Networker, Steve is responsible for recruiting and supporting partners that are closely aligned with the business goals of Sports Networker. In his role Steve is in contact with advertisers, college program heads, conference organizers and retailers to define which partnership option is best for them. This…

Reputation Management: Athletes Facing Controversy

(This is a guest article by Wesley Mallette) Athletes in trouble. We see it every day in the news and find ourselves wondering aloud, “Wow. Did they really just say/do that?” The vast majority of athletes will face a crisis of some proportion during their career or post-career. How they handle it is everything, and…

adidas + UCF + Marcus Jordan – adidas = ???

It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…

Sports Business Weekly Buzz

TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…

Sports Business Weekly Buzz

72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…

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