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Who Will Be The Next Sports Networker Intern?

Written by in Sports Jobs

Are you motivated, entrepreneurial, and looking for valuable experience to help you land your dream job in the Sports Industry?  Looking to combine your knowledge of and interest in sports with your Facebook, Twitter, YouTube, and WordPress skills? If you answered YES to these questions…..then the Sports Networker Internship could be for you!  About Sports…

How to Maximize Your Sports Job Board Subscription

Written by in Sports Jobs

Anyone who’s ever had a subscription to an online job board will tell you the same thing: “I sent my resume to everyone, but didn’t hear back from anyone!” To be fair to the online job boards, most students that send out resumes and cover letters—and that’s all they do—don’t have a clue about what…

The Powerful Reach of Sports Marketing

Written by in Sports Marketing

Today’s media environment is highly fragmented. For brands, the challenge of reaching consumers is becoming increasingly difficult. Even if a brand can reach its consumers, making them sit still and pay attention to the message is key. This is where sports is so powerful. Sports generates so much free publicity. Due to its live and…

How to Use Facebook to Setup a Great Soccer Season

Written by in Social Media in Sports

As Labor Day approaches, the Fall soccer season is upon us where nearly nineteen million soccer players will take the field. And for each one of those teams, there is a volunteer soccer coach. One of the major drags of coaching a soccer team is communicating with all the parents and players. While communicating with…

A Sports Brand is More Than a Logo

Written by in Sports Marketing

A brand is so much more than a logo and name and this applies to all organizations, sports or otherwise.  One good definition of brand is by best-selling American author and marketer Seth Godin who states: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…

10 Playbook Secrets for Promotional Sports Writing

Written by in Sports Jobs

Do you want to improve your promotional sports writing skills? Just like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer. Follow these secrets and you’ll move up the field to sports…

Digital Sports Marketing Event in Sydney

Written by in Sports Marketing

On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. SportsNetworker.com and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among…

5 sports marketing lessons from Lady Gaga

Written by in Sports Marketing

Lady Gaga created a phenomenally successful web spectacle  for her recent album Born This Way, which was launched on May 23. Utilizing a host of inventive methods, Lady Gaga has leveraged digital marketing and social media to create a deep engagement with her fans and promote and sell her album.  It looks like these methods…

Social Media Marketing and Over-Saturation: When is Enough Enough?

Written by in Sports Marketing

Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’.  The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messages…

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