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How to Increase Ticket Sales for Your Sports Team

By on August 28, 2009 in Sports Ticket Sales

I had the pleasure to meet with fellow SportsNetworker.com writer, Bill Guertin, during one of my business networking events that I hold around the country.  This event happened to be in Cleveland where Bill was doing some ticket sales consulting with the Cleveland Cavs and meeting with the Cleveland Browns as well. I already knewRead more →

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Why People Want “Deals” and Buy Value

By on August 18, 2009 in Sports Ticket Sales

The promise of a “great deal” or a “one-time-only opportunity” is an age-old advertising message that gets everyone’s attention, even in the world of sports tickets.  But is “the deal” what people really want, or is it something else? We’ve all bought a cheap pair of shoes, a shirt, or a bargain electronics item, andRead more →

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The Best Ways to Start a Cold Call

By on August 8, 2009 in Sports Ticket Sales

We’re terrified of cold calls.  Can we admit that? There’s nothing that strikes fear in the hearts of men and women quite like the icy grip of the COLD CALL.  Even the name sounds like a bad B-movie: “You never know who’s on the end… of a COLD CALL!” (Cue terrifying shriek, bad music)  “RatedRead more →

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Added Value vs. Perceived Value

By on August 3, 2009 in Sports Ticket Sales

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept. When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspectRead more →

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How To Answer, “I Don’t Have Any Budget Left”

By on July 29, 2009 in Sports Ticket Sales

As a sports ticket sales rep, you’re used to hearing ridiculous and off-the-wall excuses from your customers as to why they’re not interested. One of the most airtight and hard-to-fight objections, however, is the budget issue. This objection takes several forms. A prospect may say anything like, “It’s not in the budget,” “My budget’s beenRead more →

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Ticket Sales and Social Media: MLB Dilemma

By on May 13, 2009 in Sports Ticket Sales

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs). TylerRead more →

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