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Archive | Sports Ticket Sales

How To Slam Dunk Season Ticket Sales During The Off Season

Some teams are knee deep into playoff ticket sales, renewals for next season, and a rush of new season ticket sales to reserve their priority numbers for next season. That’s great! However, this may not be the case for the rest of the teams in the NBA, NHL, or NLL. Great seasons have come to…

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MLS National Sales Center: Inside Look with VP Bryant Pfeiffer

Are you looking for a new innovative way to bring qualified account representatives to your sport? Are you interested in breaking into the MLS?  Do you want to work in soccer (futbol), but have been told you don’t have enough ‘sales’ experience? The sports ticket sales landscape in the MLS is currently in an evolution,…

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How to Sell Sports Tickets In The Face of a Player Work Stoppage

It’s keeping team owners and sales VP’s up at night – and everyone else that’s involved in professional sports.   Facedwith the threat of a potential labor strike, those who are in sports ticket sales are being asked to continue to stay the course and call their prospect lists.  While managers are saying “Business As…

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How to Find your Next Client Through Social Media

Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative. Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips.  With the click…

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Are You Victimizing Your Seatholders?

Who wants to make more money in sports ticket sales?  (OK… you can all put your hands down.) And…who is willing to shame or embarrass their team’s clients in order to get there? (Keep those hands down!  Shame on you in the back row!) Upselling current seatholders can be a major contributor to any team’s bottom-line…

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4 Steps to Skyrocket Your Sports Ticket Sales Success

Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” –  Anonymous It’s about people in the seats and the…

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The Cure for “Salesheimer’s Disease”

Have you ever been ‘frozen’ in a ticket sales conversation? We all get that sinking feeling every once in a while.  You’ve either lost your place in the conversation, got distracted, or reached a verbal dead end.  It’s been called “Salesheimer’s Disease”; your brain goes numb, and it feels like there’s nothing left to say…

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How to Use a Pen to Sell On the Telephone

With cell phones, call forwarding, and the death of the land-line in the home, most often we have no idea where our prospects might be when we’re calling them about our sports ticket opportunities.  They could be in the car, the supermarket, out on a date, or anywhere else you could imagine. Wherever your prospect…

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Budgets are for Cowards! How to Fight Back

Every account executive in sports sales would be rich if they had a nickel for every time they’ve heard “It’s Not In The Budget” this year.  It’s the all-purpose excuse for the new normal.  After all, it’s an easy out for the prospect; how can any rep argue with a budget that they can’t see?…

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Fire All the Salespeople

There is a common problem I see brewing in sports ticket sales organizations across the nation.  It started about 18 months ago, and has been spreading like a virus, bleeding organizations dry.  I’m not sure where it started, but I know how it can be stopped. Here’s the problem: We’re allowing the economy to lull…

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Sell Your Ideas, Not Tickets

(This is a guest article by Josh Feinberg) Raise your hand if you are a salesman (you all should have your hands up). We are all in sales, whether you are selling yourself, selling your product or service.  Are you in the business of selling ideas, passion, or events?  I am…it’s called Minor League Baseball. …

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Tips on Apologizing for Salespeople

Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear.  “I know I have bitterly disappointed all of you,” said Woods.  “I have made you question who I am and how I could have done all the things I did.  I am embarrassed I have put you…

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