Do you know what time of year it is? Major League Soccer Time! I know it is supposed to be called ‘futbol’ , but since I’m referring to the MLS, for this article I will just refer to it as ‘soccer.’ Social media chatter is all the rage. Every team you can think of has…
Archive | Social Media in Sports
A TIP SHEET FOR TIP SHEETS
Most everyone loves tip sheets. They’re easy to read, they don’t take more than a few moments to complete, and most often, they’re fun to read. If you’re an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet, or a series of tip sheets, is a great way to establish…
How Much Should You Spend On Facebook?
In sports marketing, no matter how great an idea is, the question of cost will always come up. The digital space is no exception to this rule. Up to this point, a sports team’s marketing and business development budget in the digital space has for the most part been limited to a team’s main website…
How Digital Solutions Are Strengthening Grass Roots Sports
You often hear how digital and new media impacts top-level professional sports to generate new revenue streams and reach its growth potential. Over the last few years there has been growth in the monetization of digital media and the likes of the NFL, NBA and MLB are beginning to cash in. Here in Australia, an…
5 Questions To Ask About Your Sports Organizations’ Digital Team
Today, every sports organization has a digital team that’s in charge of the upkeep and management of the teams digital assets. From the articles that go up on the website daily, to the Tweets and Facebook updates that are shared with fans, a teams digital presence has grown from just banner ads and email blasts…
How to Work in Social Media for a Super Bowl Bound Team
Voice of the Box‘s latest interview comes in a timely matter, as the Super Bowl is set to go this Sunday in Dallas. Joining Matt is Duke Bobber, Internet Coordinator for the Super Bowl bound Green Bay Packers. Duke travels every game with the team, running the main Packers website, as well as its social…
How to Damage a Brand Off the Field
Across the world we have recently had a lot of elite athletes making silly mistakes via social media platforms. Much to my dismay, some of Australia’s best athletes have been involved, with a few tweeting derogatory comments about others or distributing blatantly sexist videos on the net. A recent scandal involving some of the AFL’s…
Why Change is Necessary in Sports and Social Media
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…
11 Great Sports Tweets From Early 2011
We’re just two weeks into 2011, yet between NBA trade rumors, the BCS National Championship game, and the NFL Playoffs, we’ve already experienced a lot of excitement. Here are some of my early favorite tweets from the world of sports in 2011. Blake Griffin, Professional Athlete, LA Clippers (@blakegriffin) “I know everyone is saying this…
Shane Harmon Interview: Social Media Strategies for Rugby World Cup 2011
I recently took a trip to New Zealand for some fun during the Holidays. It is an amazing country to say the least (and that story is for another article) but I had the opportunity to meet with a few great sports professionals during my trip. One of them was non other than sports ticketing…
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…