Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management. Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon…
Archive | Social Media in Sports
Are Strict Social Media Policies Hurting Amateur Athletes?
Our readers in Canada will surely recognize Jon Montgomery. After all, he became the “poster boy” for Canadian pride when he chugged a pitcher of beer while walking through the streets of Whistler following his Gold Medal performance in the Men’s Skeleton event during the 2010 Winter Olympics. His “down to earth” demeanor and infectous…
2012 #ASG Social Media Victory
Baseball’s summer classic, the annual All-Star game, wasn’t all that of an exciting game on the diamond, but proved to create quite the discussion over social media (Twitter in particular). Yesterday, the team at Mashable, dove into the MLB’s social media success with the help of social TV analytics company, Bluefin Labs. Click on the link…
Ronaldo Wins “Golden Tweeter” Award During Euro2012
The competition may have ended with Spain claiming the Henri Delaunay Cup, but it was Portugal’s Cristiano Ronaldo who scooped the title of “Golden Tweeter”. An infographic produced by theScore.com has uncovered which players and teams were the champions of Twitter during the tournament in Poland and Ukraine. In total, nearly 12 million Euro 2012 specific tweets were sent…
UEFA Euro Cup 2012 in the Social Media Era
It’s been a whiplash-inducing ride watching the Euro Cup for the past nine days, and I mean ‘watching’ them on Twitter! Nowadays, it’s not just a simple act of going to your local pub, paying for the pay-per-view fees they charge for admission and relishing your favorite pint while watching a match here and there with…
LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice
The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were. That on-ice success translated to success over their social media channels as well. The LA Kings became a…
Best Sports Teams on Tumblr
Tumbling Along That would be a good way to describe a vast amount of blogs on Tumblr. Just sort of tumbling along, posting here and there but not a huge amount of overall direction to where they are headed (I hope my own personal blog is not one of those but I am sure some may think…
French Open Digital Strategy Report Card
This morning, Rafael Nadal took down the World’s #1 player, Novak Djokovic, at the second Grand Slam of the season, the French Open. This final matchup was a historic one in particular as Djokovic was trying to hold all four major Grand Slam titles at the same time (TigerSlam anyone?) and Nadal was vying for…
Social Media Activation During the NHL Stanley Cup Playoffs
Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…
Driving Brand Engagement for Sports Teams through Facebook
Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public….
NBA Social Playoffs: And The Winner Is?
What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of the…
LA Kings Digital Media Staff Defend Infamous Tweet [VIDEO]
The first round of the 2012 Stanley Cup playoffs delivered some unexpected results that saw many of the top seeded teams, including the President’s Trophy winning Vancouver Canucks, suffer a first round loss to the 8th seeded LA Kings. In a hockey crazy market like Vancouver, you expect the fan base to be passionate and…