Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional….
Sports Business Weekly Buzz
72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…
RIP Chris Henry
“I kind of felt I dug myself out of the hole and started doing the right things.” -Chris Henry Early yesterday morning, Cincinnati Bengals’ wide receiver, Chris Henry, passed away after falling out of the bed of a pickup truck. On Wednesday, Henry was involved in a domestic dispute with his fiancée at their home,…
Well, This is Awkward. Tiger is Decade’s Top Athlete.
Three weeks ago, Tiger Woods had it all. He was the world’s best golfer, a superstar athlete with a beautiful wife and kids, millions of dollars, sound endorsements from big brands, and an untarnished image. Then, in the very early hours of Black Friday, Tiger Woods was involved in a single-car accident on his neighbor’s…
Create a Presence: The Influence of LinkedIn Groups
Last May I was kicking back with Lewis Howes at a Chicago Cubs game, not knowing in two weeks time I would be doing the same thing with another colleague, Jude LaRose. Still digesting the LinkedIn knowledge Lewis dropped on me, Jude and I ended up not paying much attention to the play on the…
Interview with Jim Mercurio of the San Francisco 49ers
This week Matt Crevin from, Voice of the Box, interviews Jim Mercurio, VP of Stadium Operations and Security for the San Francisco 49ers. Jim is like a mayor of a small city on GameDays and is directly responsible for anywhere between 1,200 and 1,400 employees. Jim discusses the numerous jobs that fall under his management…
Sports Networker Event: London
Sports Networker Summit NYC Sports Networker is taking their next networking event to the international level. Sports Networker and iStadia are co-hosting a sports networking event Tuesday, January 19, 2010 at the Eight Club in London. This event is not only open to sports professionals but it is free to attend. iStadia is the global…
Sports Business Weekly Buzz
Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)
For Iverson and the Sixers, the Answer is Social Media
For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…
Interview with Dave Kranz of the San Francisco 49ers
This weeks feature by Matt Crevin, Voice of the Box, is with Dave Kranz, head statistician for the San Francisco 49ners. Dave is the top man of an eight person crew responsible for recording the details of every play in an NFL game. Learn more about this unique role as Dave shares how he got…
Reach out in New and Creative Ways for Ticket Sales
I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester. Working in ticket sales a few years later, I searched for ways to capitalize on this point. In today’s ticket…
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…
Sports Networker Summit Streaming Live
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Sports Business Weekly Buzz
Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…
What to Say When Your Prospect Says, “Call Me Back Later”
You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal. All of a sudden they say, “I’ve got some other pressing things that are going on right now, so I have to…
7 Social Media Tips for Sponsorship Sales
Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…