Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?
Social Media Adds to Fan Experience
We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.
Unusual Sports the Media Doesn’t Cover
There are a few not-so-common sports around the world that rarely, if ever, grab our attention. Here are just a few:
The World Cup (publicity) Winner is…The Vuvuzela
Some have called the vuvuzela’s sound bothersome, others want them banned, and South Africa calls it a symbol of its brand of football. Last Friday, World Cup soccer began with the biggest buzz I’ve every heard when soccer was the lead topic. Game chat didn’t last long, however. It was drowned out by another kind of buzz, the vuvuzela.
Payroll to Results: Successful MLB Teams
Did you ever wonder which teams in Major League Baseball really get the most bang for their buck? Sure the Yankees won the last World Series last year but weren’t they supposed to win when they had the highest payroll in baseball? Each year the Pittsburgh Pirates have one of the lowest payrolls in baseball…
How to Follow the World Cup
June 11th 2010. I’ve been counting down to this day for what seems like an ice age! For those of you who may not be aware, (if that’s possible) today is start of the 2010 Football World Cup in South Africa. This is the first tournament held in the continent of Africa and promises to…
Stephen Strasburg’s Social Media Potential
If you don’t know about Stephen Strasburg, let me introduce you. Strasburg is a starting pitcher for the Washington Nationals. He was the number one pick in the MLB Draft last year and made his major league debut earlier this week: 7 innings, 4 hits, 2 earned runs… and 14 strikeouts! Quite the impressive entry…
The Off-Season Businesses of Pro Football Players
Just because a pro player has on-field success does not mean he’ll have automatic off-field business success. He often struggles with identity crisis issues when his name and face doesn’t bring immediate recognition. The NFLPA works hard to provide players and retired players with the tools and resources to be successful during post-football life. The…
World Cup by Word of Mouth
Following on from my last article, The World Cup Brings Big Opportunities Brands, I’d like to keep the focus on the World Cup and highlight another great marketing campaign revolving around the tournament.
Last week I had the opportunity to catch up with a few members of the team from 1000heads, a word of mouth agency here in London, and one of the (many) things we spoke about was their 32 Dishes campaign.
John Wooden: Remembering a Great Coach
“Be prepared and be honest.” We are gifted with a multitude of inspirational quotes by a man of indescribable strength and character. Raised on a small farm in Indiana, John Wooden’s parents instilled lessons into him that would not only last a lifetime but transform the lives of all he came in contact with. “Do…
Sportsmanship Reborn for MLB
Sportsmanship was reborn on June 2 and it wasn’t without a lot of labor pains. In one of the most debated and discussed baseball games in years, Major League Baseball umpire Jim Joyce incorrectly called a Cleveland Indians’ ground ball to first base with two outs in the ninth inning, safe. A video replay showed otherwise….
Funny Sports Video: How to Get a Job In Sports
Our friends over at WorkInSports.com have a funny new video about how to get a job in sports. If you know about the famous SNL routine by Justin Timberlake then you will appreciate the similarities between the two videos. All jokes aside, the best way to find the sports job you are looking for is…
The Beginning of the Mobile Takeover
(This is a guest article by Michael Coco) We all strive on the ability to obtain information when and how we want it; and it is becoming more and more popular to receive that information through our mobile devices. Millions of people use Twitter, Facebook, LinkedIn, and many other social networking sites every day. The…
The Cure for “Salesheimer’s Disease”
Have you ever been ‘frozen’ in a ticket sales conversation? We all get that sinking feeling every once in a while. You’ve either lost your place in the conversation, got distracted, or reached a verbal dead end. It’s been called “Salesheimer’s Disease”; your brain goes numb, and it feels like there’s nothing left to say…
Athletes Performing Under Pressure
Pressure is a perceived expectation of the need to perform well under challenging situations. Athletes in particular are known for either choking or excelling under extreme pressurized circumstances. Often, fear of failure is tied to pressure and can either fuel or exhaust athletes’ efforts. A few examples of how fear plays into an athletes’ performance:…
My Top 10 Mobile Sports Apps
It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all. I have composed a list of my personal favorite mobile applications so that you can be up to…