Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, and…
Overtime Post – Thanksgiving for Sports Fans
It was business for me as usual this week since I celebrated Thanksgiving last month, although I wouldn’t mind a second helping of turkey. Regardless, I want to do a short list of things that I’m thankful for this year as a sports fan. Vancouver 2010 Olympics: Not only was it the time of my…
Top 5 Sports Marketing Tips
The American consumer “consumes” food, electronics, clothes, collectibles, and sports marketing through Monday Night football. A smart sports marketer will understand that the consumables each American purchases can be emblazoned with the name and franchise image of a certain sports team or player. Sports marketing is one of the hottest careers, but because of its…
5 NFL Twitter Accounts I’m Thankful For
Ah, Thanksgiving… Family. Turkey. Beer. Pumpkin pie. And football. For me, Thanksgiving is a day to spend with people I love, and to take a step back to think about all the things I have to be thankful for. What are you thankful for? At the top of my list are good health, happiness, family,…
Top 6 Tips On Community Management
A few weeks ago I wrote about the importance of building a community and becoming more than just a sports team. One thing I didn’t really touch on in that post is the importance of community management. The community manager is often the front line of communication between a brand and it’s customers or a…
How Women in Sports Voice their Thoughts
(This is a guest post by Lesley Batson) As toddlers, A few of us were dressed up in cheerleader outfits of our dad’s favorite team. As we got a few years older, we wore the youth-sized jerseys which weren’t so bad when we were young girls. As we grew into young women however, we just…
Interview with Martine Yen on Sports and Technology
I had the pleasure of meeting Martine at a local sports tweetup where I first heard about the Hockey Community. Along with her two roommates, they have used their passion for sports and technology to create an online social community where hockey players of all levels can find open rinks and players to play with….
Overtime Post – Pros and Cons of Athletes on Twitter
Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the general…
How Twitter Impacts Tiger Woods’ Brand
It’s been a year of Tiger Woods stories. After he officially lost the title of ‘number one ranked golfer in the world’, he has decided to join Twitter in an attempt to save what’s left of his brand. If I were Tiger and my secret life of indiscretions had become a public spectacle, I would go…
Marketing Resources for Pro Athletes
When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…
Taking Control of Your Content
It all started on October 29th during a game between the Minnesota Timberwolves and the Milwaukee Bucks. Minnesota Center Kosta Koufos missed an open jumper. Several players, including the Wolves’ Kevin Love and Wes Johnson, went for the rebound. Love was hacked, sending him to the free throw line. As Love prepared to take his…
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…
How Exclusivity Can Be Big for Athletes in Social Media (Part 1)
There’s no doubt that in the last year, social media has exploded in the sports industry, with superstars from different sports joining platforms like Twitter and Facebook to interact with their fans. However, there has almost been as much negative noise about athletes using social media as there has been positive. Although it may seem…
Overtime Post – Networking on the Road
It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’re…
Interview with Boston Celtics’ Peter Stringer on Social Media
As Director of Interactive Media for the Boston Celtics, Peter Stringer (@PeterStringer) oversees the social media entities of one of the NBA’s most successful, storied and beloved franchises. I caught up with Stringer recently and asked him about social media, engagement, mobile apps and how job seekers can help their cause through social media. What…
Incorporating Social Media into Televised Sports
Watching sports on television is an inherently social experience. Typically, fans watch televised games together, and when they don’t, they tend to text or chat while watching. More and more, fans hang out on social media platforms during games, treating their team’s Facebook page, for example, as a chat room. Why then, is the encouragement…