Harvard Business School teaches a very simple concept. It goes like this: “Identify your unique competence and match it to a larger opportunity.” While intended for Harvard business students, that message transcends the classroom and could serve a mantra for living a productive life. Today I’m going to show you how to leverage that idea…
7 Ways to Use Resourcefulness in the Sports Industry
Are you seeking a career in the sports industry or are you already steeped in it? No matter where you find yourself, I have highlighted seven helpful ways to use resourcefulness so you can gain an advantage in the sports field. 1. Preparation Is Everything. It’s always a good idea, whether in your career or…
How to Think Like a GM When Choosing a Marketing Company
This is a guest post by Dmitriy Gmarnik Watching the NBA draft last week, I couldn’t help but think about the pressure GMs have when deciding on which players to choose and when. Of course, before any decisions are made, GM’s factor in a myriad of variables and are forced to answer a lot of…
The ‘Beautiful Game’ Goes Scientific
The beautiful game, football (soccer), has been undergoing a quiet revolution in the land of its birth – England. English clubs have always sent football talent scouts the length and breadth of the country and further afield too. Decisions on footballing matters and transfers were once based on nothing more than a hunch, a gut…
Athletes Deserve Tax-Free Income Too
This is a guest post by Tom Caffrey The rich seem to always get richer while some current and retired athletes, entertainers and executives keep asking the proverbial question: “Why is that? “How do they do it?” It is no secret that as many as 75 % of professional athletes face hard financial times after…
Jay-Z’s Guide to Personal Branding (For the Sports Executive)
I cover personal branding in more detail in my book, How to Land Your First Job in Sports: 7 Simple Steps (September 2011), but it’s an important subject to tackle for both aspiring sports execs and those that want to take their career to the next level. Look what Jay-Z, the Grammy Award-winning business mogul,…
A Day in the Life of a Fencer
The sport of fencing doesn’t receive much attention. Perhaps it’s because it doesn’t involve a ball and high dollar ads attached to it. Or, maybe it’s because it’s a game of wit and doesn’t captivate our need for brut strength on a field with lines and numbers. But, make no mistake; fencing is a serious…
5 Effective Mobile Ecommerce Web Designs in Sports
Guest Post by Dmitriy Gamarnik Here’s a “Jimmy the Greek” type of prediction for the gadget-loving segment of our audience: mobile ecommerce websites are the next big thing in the sports industry. That’s right, you heard it here first. And I’ll put my kid’s college fund on it. Alright, so I don’t have any kids, and…
MJO Contributor Post
MJO Contributor Post
A Sports Brand is More Than a Logo
A brand is so much more than a logo and name and this applies to all organizations, sports or otherwise. One good definition of brand is by best-selling American author and marketer Seth Godin who states: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…
What Dirk Can Teach You About Grit, Guts, and Personal Resolve
Want to work in sports? You better be one tough cookie. When you make the bold decision to pursue a career in sports, what you’ve really done—at least initially—is sign up for heartache and rejection. Doors will slam in your face. You will hear the word no. And at some make-or-break point, you’ll have a…
Five Hard and Fast Ways to Get Media Coverage
Media coverage can make a massive difference to the value of your brand. One positive editorial story is valued in the industry as five times that of advertorial coverage due to the fact it is effectively third party endorsement. In fact, I train all of my clients to become media tarts. Why? Because I have…
Question Effectively to be Successful in Sports
If You ‘__?__’ Effectively, You Will Be Successful in Sports: Sport Executives get offered their top job because they __?__. Most entry-level sports sales associates are able to break into the sport industry because they __?__. If a candidate for a collegiate Athletic Director position doesn’t __?__, how would a college even know about their…
The Digital Off-Season
With a new NBA Champion being crowned in the Dallas Mavericks, not only does it mark the end of a long and exciting NBA season, but it also marks the beginning of the off-season. While the off-season provides an opportunity for players to rest (with a few exceptions. See Kobe Bryant.) and a chance for…
A Basketball Coach’s Guide to Search Engine Optimization
Guest post by Dmitriy Gamarnik Basketball coaches know that many factors go into winning a game before it is even played. The same principles can be applied to a search engine optimization strategy. Homework: A well-coached team knows the other team better than that team knows itself and it starts with watching game film. Coaches…
Sports Insider Interview Series #3: Schuyler Hoversten, Director of Revenue Development with LA Dodgers
Schuyler has a wealth of innovative knowledge in the sport industry, in addition to being an amazing, strategic, out of the box thinker. His ability to think ‘big picture’ helps him land the big deals with major companies around the globe as well as driving huge success for his clients. KRISTEN SONSMA: What…