Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ 3 Super Bowl Marketing Wins for Athletes | Sports NetworkerSports Networker

Navigation

You are here: Home > 3 Super Bowl Marketing Wins for Athletes

3 Super Bowl Marketing Wins for Athletes

Written by in Sports Marketing
Comment
778

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the correct message, whether it be a picture, a gesture, or a video. When your company is spending that kind of money for half a minute, you want to get all three of them right.

This year’s Super Bowl was full of memorable moments. From the puppy-monkey-baby to Beyoncé’s performance, we were struck again and again by the event’s elaborate production. Sports marketers can learn from the commotion by focusing on the marketing tactics that were used to bring certain brands to the forefront of the audience’s attention.

Super Bowl Marketing Scores

Months after the game has ended, here are three marketing wins from the Super Bowl that stood out to us:

Serena Williams’ Snaps

serena-snapchat-super bowl

Serena Williams’ Snapchat debut took the digital world by surprise, as this is the first year that Snapchat has advertised during the Super Bowl. The newest social media platform to be used for sporting event ads featured a GIF of Williams being doused in Gatorade. Little did viewers know, Snapchat was using special technology that simulated the dunk—Williams never actually got wet.

 

With 119 million views, Serena’s endorsement helped Gatorade’s brand gain traction across multiple audiences thanks to this simple, yet effective ad.

Peyton Manning’s “Unofficial” endorsements

Peyton Manning endorsed Budweiser (without “officially” endorsing them), which was expected given that he owns a share in the beverage company. Peyton also hugged Papa John on the field after his team won the game, unofficially endorsing one of the largest pizza companies in the country. Though Manning’s gestures were understated, they highlighted his deep connection to two brands in a way outside of the standard TV spot. Whether intentional or not, these events demonstrate the fishbowl effect that many athletes experience: constantly being under public scrutiny while the audience is analyzing every decision against their brand.

Mini’s Marketing


Abby Wambach starred in a 30-second ad for Mini USA, the American division of the British Mini brand. As a retired FIFA Women’s World Cup champion, Wambach was a strong choice for this role. Mini USA was transparent in its technique: listing labels and then having the actors transcend them.

Randy Johnson, a pitcher for the Seattle Mariners in the 90s, joined Wambach in the “defy labels” commercial by using his height to highlight the idea of “This is a short man’s car.” Mini USA effectively used multiple athletic endorsements to convey that their product can be for anyone. By using a variety of people, the company used the ad to combat purchase barriers, change the perception of consumers, and ultimately boost sales.

After 50 years of being broadcast on public television, the Super Bowl has had its fair share of shockers and unexpected wins. But 2016 highlighted the various ways that social media and other forms of targeted communication can affect the reputation of a brand, a team, or a player in public and behind the scenes. Being a sports marketer means combining knowledge about communication, technology, and human motivation to craft a message that will impact people’s behavior. Any marketer’s goal is to provide a positive view of a brand and motivate a purchase. Sports marketers leverage their contacts in the media and athletic worlds to promote brands, boost sales, and more.

Interested in learning more about the impact of marketing on the sports industry? Click here to explore the University of Florida’s online Master of Science in Sport Management.

Steve Richards Twitter Feed


Read more →

56 years ago

Steve Richards Facebook Feed

No post item found

Steve Richards Google Plus Feed

Latest Posts by Steve Richards

How to Be a Sports Agent

Category: Sports Jobs
Jerry Maguire

  Between Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star…

5 Tips to Get a Job in Sports Management

Category: Sports Jobs
Jobs In Sports Management

It takes much more than star athletes to make a sports franchise successful. Behind every win on the field, there’s a team of skilled sports management professionals keeping the organization’s basic operations moving, coordinating game day events, promoting ticket sales, supporting athletes, and filling a wide variety of other critical roles. It’s no surprise that…

Top Sporting Events You Do Not Want To Miss In 2016

Category: Sports Events
sporting events

2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…

3 Super Bowl Marketing Wins for Athletes

Category: Sports Marketing

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Using Sports Psychology to Become A Better Coach

Category: Sports Jobs

Many times, coaching athletes involves looking at them from a sports psychology perspective. Enhancing even the best player’s physical performance is only part of the end goal. Coaches should strive to support their athletes mentally and emotionally, all while preparing themselves to deal with the psychological challenges of being a coach. Below, we’ve compiled a…

Top PR Challenges in Sports

Category: Sports Marketing

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

Concussions in the NFL (INFOGRAPHIC)

Category: Sportsbiz Weekly Buzz
concussions in the NFL

It’s hard to understand how some 500 players have suffered concussions in the NFL in just the last few years without it having athlete safety become a more important topic in our society. The recent film Concussion, featuring Will Smith, has brought the issue of sports-related traumatic brain injuries back to center stage in the mainstream media….

INFOGRAPHIC: Managing An eSports Team

Category: Sports Events

In this day and age different types of sports are coming up everywhere. This includes eSports, which combine the technology of 2015 with the competition of traditional sports. ESPN recently aired a broadcast of colleges competing against each other in “Heroes of the Storm,” which got a quality rating for its channel and time slot….

RosterBot Solves Your Rec League Management Issues

Category: Sports Business, Sports Events
RosterBot logo

When you think about it there are millions of people who each make sports great in their own way. Fans make up most of that population, but there are also players, trainers, reporters and announcers. Then there are the men and women who make up the foundation of our favorite franchises – coaches and management….

Mobile App Review – Fandings – Your Favorite Sports Bar in Your Pocket

Category: Sports Technology

Everyone has a favorite sports bar or pub, and a great factor that influences our choice is the people you get to interact with there. What would sports bars be without fans to cheer with (or against) your favorite team? You think you could easily win any debate while the game is on. But you…

778 Responses to 3 Super Bowl Marketing Wins for Athletes

  1. JustinLoase April 13, 2026 at 11:08 am #

    Buy Tadalafil 20mg: VeritasCare – VeritasCare

  2. Lamarrax April 13, 2026 at 12:02 pm #

    mexican pharmacy weight loss [url=https://civicmeds.shop/#]CivicMeds[/url] pharmacy discount card

  3. TimothySeext April 13, 2026 at 12:05 pm #

    VeritasCare: VeritasCare – VeritasCare

  4. Lamarrax April 13, 2026 at 12:44 pm #

    VeritasCare [url=https://veritascarepharm.com/#]Buy Tadalafil 20mg[/url] VeritasCare

  5. JustinLoase April 13, 2026 at 1:26 pm #

    walgreens online pharmacy: canadian compounding pharmacy – canadian pharmacy ed medications

  6. TimothySeext April 13, 2026 at 2:17 pm #

    Viagra generic over the counter: best price for viagra 100mg – CoreBlue Health

  7. JustinLoase April 13, 2026 at 2:50 pm #

    Cheap generic Viagra online: CoreBlue Health – cheapest viagra

  8. JamesTus April 13, 2026 at 3:07 pm #

    http://civicmeds.com/# california pharmacy

  9. Lamarrax April 13, 2026 at 3:35 pm #

    online pharmacy canada [url=http://civicmeds.com/#]CivicMeds[/url] italian pharmacy online

  10. TimothySeext April 13, 2026 at 3:43 pm #

    over the counter sildenafil: Cheapest Sildenafil online – sildenafil 50 mg price

  11. JamesTus April 13, 2026 at 4:16 pm #

    https://corebluehealth.shop/# CoreBlue Health

  12. JustinLoase April 13, 2026 at 5:06 pm #

    drugs from canada: CivicMeds – canadian world pharmacy

  13. TimothySeext April 13, 2026 at 5:53 pm #

    VeritasCare: Tadalafil price – VeritasCare

  14. JustinLoase April 13, 2026 at 6:29 pm #

    legal canadian pharmacy online: online pharmacy weight loss – canada pharmacy online

  15. Lamarrax April 13, 2026 at 7:11 pm #

    order viagra [url=https://corebluehealth.shop/#]sildenafil 50 mg price[/url] Viagra Tablet price

  16. Lamarrax April 13, 2026 at 7:54 pm #

    best canadian online pharmacy [url=https://civicmeds.com/#]CivicMeds[/url] canadian pharmacy meds

  17. JustinLoase April 13, 2026 at 8:51 pm #

    24 hour pharmacy: express pharmacy – certified canadian pharmacy

  18. JustinLoase April 13, 2026 at 10:13 pm #

    sildenafil online: buy Viagra over the counter – viagra without prescription

  19. Lamarrax April 13, 2026 at 10:44 pm #

    CoreBlue Health [url=http://corebluehealth.com/#]CoreBlue Health[/url] sildenafil over the counter

  20. JustinLoase April 14, 2026 at 12:11 am #

    canadian pharmacy for viagra: CivicMeds – best online pet pharmacy

  21. JamesTus April 14, 2026 at 12:22 am #

    https://veritascarepharm.shop/# Buy Tadalafil 10mg

  22. JustinLoase April 14, 2026 at 1:20 am #

    sildenafil 50 mg price: Viagra without a doctor prescription Canada – CoreBlue Health

  23. JamesTus April 14, 2026 at 1:32 am #

    http://veritascarepharm.com/# Cialis without a doctor prescription

  24. Lamarrax April 14, 2026 at 1:39 am #

    canadian pharmacy world coupon [url=https://civicmeds.shop/#]canada pharmacy not requiring prescription[/url] pharmacy online shopping usa

  25. Lamarrax April 14, 2026 at 2:14 am #

    VeritasCare [url=https://veritascarepharm.shop/#]VeritasCare[/url] Tadalafil Tablet

  26. DavidMar April 14, 2026 at 2:49 am #

    http://civicmeds.com/# walmart pharmacy online

  27. Lamarrax April 14, 2026 at 4:25 am #

    24 hr pharmacy [url=https://civicmeds.shop/#]CivicMeds[/url] no prescription pharmacy paypal

  28. Lamarrax April 14, 2026 at 4:59 am #

    Buy Cialis online [url=https://veritascarepharm.com/#]VeritasCare[/url] Buy Tadalafil 5mg

← Older Comments

Leave a Reply

Website Managed by T3 CONNECT