This week in #SportsBiz focuses on the business behind the Super Bowl as well as ticket sales for Sochi Winter Olympics and Notre Dame’s new partnership with Under Armour. Check it out below.
Sports Business
Super Bowl or Snow Bowl?
The NFL could change the time or date of next weeks Super Bowl XLVIII in the case of severe weather, but NFL officials are committed to the existing time slot. NFL Executive VP of Business Ventures Eric Grubman said that it would “require 24 hours to move the game time and 36 hours to switch days.” The game could be played any day from Friday, Jan. 31, to Monday, Feb. 3 depending on whether the NFL wants to get ahead of or behind the storm.
Met Life Stadium crews of Over 1,300 workers were allotted 18 hours to clear the stadium and parking lot of snow. There are other plans in place for snow clearing such as leaving snow in the seats.
Check out the video below to see what NFL Exec. VP Eric Grubman has to say about the issue and click here to read more.
Sports Marketing
Super Bowl Used As Ultimate Sports Marketing Tool
With well over 100 million viewers expected to be watching this years Super Bowl, a 30-second spot during this years game will cost enthusiastic advertisers $4 million!
“You can’t just drop a [few million dollars] on advertising around the game and expect to see an immediate impact to your bottom line,” says Tony Ponturo, former VP of Global Media and Sports Marketing at Anheuser-Busch.
The economic impact of this years game has companies jumping at the chance to be seen. Traditional Super Bowl advertisers such as Anheuser-Busch and Doritos will be joined by many New York based companies in an attempt to use the games massive viewership as an advantage.
A New York based company Sabra Dipping Co. signed a sponsorship deal to become the official dip of the NFL, but they aren’t ready to spend millions of dollars on a single 30-second commercial during the game. The sponsorship does maximize its affiliation with the NFL by hosting private parties for the league, however.
Continue reading here and here how the Super Bowl is the ultimate sports marketing tool.
Sports Sponsorship
Notre Dame Switches From Adidas to Under Armour
Under Armour CEU Kevin Plank announced a 10-year apparel deal with the Notre Dame fighting Irish. Adidas, which began providing shoes to Notre Dame in 1997, issued a statement saying it would no longer partner with Notre Dame after the 2013-14 season. Sources say that the value of the deal, in cash and merchandise combined, is worth about $90 million, that would make the deal worth more than the $82 million Adidas is paying in cash and product to Michigan over 10 years.
Notre Dame is the 13th school to sign with Under Armour.
Read more about the end to a 17-year partnership between Notre Dame and Adidas and the beginning of the Under Armour Era.
Social Media In Sports
ESPN To Hold Twitter Vote Friday For Fans’ Super Bowl Picks
ESPN will host a live twitter vote all-day the Friday before the Super Bowl for fans to pick who they think will win. The winning team will be announced that evening on SportsCenter and that team’s color will be illuminated on the Empire State building. How awesome is that!?
Representing ESPN’s largest hashtag challenge to date, the Super Bowl fan vote will be promoted across the company’s various platforms and social media extensions, and carries a sponsorship with Verizon tied to the company’s #WhosGonnaWin campaign.
Will you vote for your team this week? Check out the video below and read more here.
Sports Ticket Sales
Sochi Ticket Sales Dismal
Terrorism concerns and difficulties procuring visas are among the reasons why ticket sales for the 2014 Winter Olympics are lacking. With few international flights directly into the Sochi airport and most Westerners requiring visas, a last-minute rush is unlikely.
Sochi planned to sell 1.1 million tickets. But Russia’s Olympic organizing committee said last week that 30 percent of tickets remained unsold, meaning about 330,000 remained available as of the latest update from the organizing committee.
In comparison, the 2010 Winter Olympics in Vancouver sold 97 percent of its 1.54 million tickets. With about a week until the games start, Sochi Olympic Officials are still optimistic that they can sell out. Considering tickets sales for Sochi began in February 2013, the outlook for the games to sell out seems doubtful.
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